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BOOMj, Inc. Joins Fight Against Breast Cancer
Date:10/7/2008 Featuring Daily Articles on Breast Cancer and Shopping Offers Benefitting Women and Charities

HENDERSON, Nev., Oct. 7 /PRNewswire-FirstCall/ -- BOOMj, Inc. (OTC Bulletin Board: BOMJ), the leading social networking community for Baby Boomers and adults over the age of 35 today announced its commitment to supporting all those touched by breast cancer.

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Every day in October, will feature a breast health awareness article on its home and health pages provided by Breast Cancer Network of Strength(TM), formerly known as Y-ME National Breast Cancer Organization. Each article will have a link to for any interested BOOMj customer. BOOMj has also created a coupon code, BCNOS, for BOOMj shoppers to enter at Check Out. BOOMj will donate 1% of each sale to Network of Strength for those who enter this special code. With an estimated 240,000 women diagnosed with noninvasive or invasive breast cancer in the US each year, it is the most common cancer in women, except for cancers of the skin. BOOMj has partnered with Breast Cancer Network of Strength. "We are happy to be partnering with Breast Cancer Network of Strength whose initiatives include providing immediate emotional relief to all those touched by breast cancer through its YourShoes Breast Cancer Support Center," Stated Wendy Borow Johnson President of BOOMj, Inc.

"Breast Cancer Network of Strength is pleased to be working with BOOMj; is the number one destination for baby boomers. Since being female and getting older are the two biggest breast cancer risk factors, we're eager to reach Baby Boomer women to make sure they get them the information and support they need to take charge of their breast health," stated Kathryn Lyons, Director of Cause Marketing, Breast Cancer Network of Strength. "The combination of research and support is key; making it easy for each one of us to both learn and contribute is our goal," continued Ms. Borow Johnson. During October, The BOOMj store will feature "pink" products that support multiple breast cancer organizations and donate a percentage of the profit.

About BOOMj, Inc.

BOOMj, Inc. (OTC Bulletin Board: BOMJ) owns and operates the leading niche portal with social networking and e-commerce serving Baby Boomers and Generation Jones. integrates content, social networking, e-commerce, and advertising, in health, finance, politics, technology, entertainment, travel, and lifestyle. BOOMj, Inc. also operates LocalAdLink, bringing local advertising to the global market and I-Supply, the comprehensive e-commerce solution for websites and social networks. For more information regarding the company, please visit

About Breast Cancer Network of Strength

Breast Cancer Network of Strength is a Chicago-based national nonprofit organization with the mission to ensure, through information, empowerment and peer support, that no one faces breast cancer alone. The organization does not raise money for research. Instead, it provides immediate emotional relief for anyone touched by breast cancer. Breast Cancer Network of Strength's peer support model is well differentiated in the breast cancer patient advocacy environment. The organization's premier peer support service dates back 30 years to when it was founded: a hotline staffed entirely by breast cancer survivors.

Safe Harbor Statement:

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting BOOMj's operations, markets, products and prices and other factors discussed in the Company's various filings with the Securities and Exchange Commission.

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