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BODY WORLDS 2 & Breathe California Pair Up for Some 'Ash Kicking'
Date:11/6/2007

dy to stop smoking as a result of this exhibit," said Todd Hansen, Interim Chief Executive Officer of The Health Trust, presenting sponsor of BODY WORLDS. "Our vision is for Silicon Valley to become the healthiest region in America and reducing the number of people in our community who smoke will help us achieve this goal."

The programs are being run in conjunction with the American Cancer Society's Great American Smokeout(R), held annually on November 15.

Smoking & Smoking Cessation Facts

-- Independent surveys conducted at BODY WORLDS exhibits have revealed

that 68% of visitors resolved to pay more attention to their physical

health after seeing the exhibit. At one venue where a follow-up

survey was conducted, results showed that more than 30% of visitors

stated that they had smoked less and consumed less alcohol since their

visit to the exhibition.

-- Smoking harms nearly every organ of the body, causing many diseases

and reducing the overall health of smokers -- emphysema, lung cancer,

heart disease, etc.

-- Cigarette smoking remains the leading preventable cause of death in

the United States, accounting for approximately 1 of every 5 deaths

(438,000 people) each year.

-- California's adult smoking rate is 14.3%, far lower than that of the

nation (approximately 21%).

-- 10.7% of Santa Clara County adults currently smoke -- one of the

lowest rates in the state and nation.

-- Approximately 70% of smokers report that they would like to try to

quit.

-- Even people who have been smoking for years can enjoy significant and

immediate health benefits by quitting.

BODY WORLDS 2 & The Three Pound Gem

Gunther von Hagens' Anatomical Exhibition of Real Human Bodies

BODY WORLDS 2 & The Three Pound Gem, the unique and educational exhibit about human anatomy and physiolo
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SOURCE BODY WORLDS
Copyright©2007 PR Newswire.
All rights reserved

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