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BODY WORLDS 2 & Breathe California Pair Up for Some 'Ash Kicking'
Date:11/6/2007

Exhibit and special initiatives encourage smokers to say 'I Quit' at The

Tech Museum of Innovation

SILICON VALLEY, Calif., Nov. 6 /PRNewswire/ -- There's some 'ash-kicking' going on at the BODY WORLDS exhibit. Lung Cancer Awareness Month activities are in full swing at BODY WORLDS with Breathe California's 6-session Ash Kickers Quit Smoking Class and BODY WORLDS' I Quit smoking cessation program.

Every Thursday from now to December 13 at The Tech Museum of Innovation, (with the exception of Thanksgiving Day), Breathe California will host free smoking cessation. Classes will utilize group support and offer participants resources and strategies to quit and stay quit.

"Those who visit BODY WORLDS 2 can literally see the damage that smoking inflicts on your body. By bringing our stop-smoking class to The Tech, we will be able to offer assistance to those visitors who are inspired to quit," said Margo Sidener, President and CEO of Breathe California of the Bay Area.

Simultaneously, BODY WORLDS 2 is launching I Quit, which will run through the duration of the exhibition. BODY WORLDS conceived I Quit in 2006 when cleaning crews kept finding unfinished packs of cigarettes discarded on the glass display case containing the smoker's lungs.

The awareness initiative features an inspirational multimedia installation including late actor Yul Brynner's memorable anti-smoking PSA from the 1980s, pledge cards for visitors intending to give up smoking, a repository where visitors can leave their last packs of cigarettes, and take-home information.

"Each rejected pack marked a victory by one person against nicotine addiction," says Dr. Angelina Whalley, a physician and designer of the BODY WORLDS exhibitions. "Many visitors to the exhibition reported to us that they had tried everything to quit smoking but only stopped after seeing the smoker's lung on display."

"It is encouraging to see how many people are rea
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SOURCE BODY WORLDS
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