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BODY WORLDS 2 & Breathe California Pair Up for Some 'Ash Kicking'
Date:11/6/2007

Exhibit and special initiatives encourage smokers to say 'I Quit' at The

Tech Museum of Innovation

SILICON VALLEY, Calif., Nov. 6 /PRNewswire/ -- There's some 'ash-kicking' going on at the BODY WORLDS exhibit. Lung Cancer Awareness Month activities are in full swing at BODY WORLDS with Breathe California's 6-session Ash Kickers Quit Smoking Class and BODY WORLDS' I Quit smoking cessation program.

Every Thursday from now to December 13 at The Tech Museum of Innovation, (with the exception of Thanksgiving Day), Breathe California will host free smoking cessation. Classes will utilize group support and offer participants resources and strategies to quit and stay quit.

"Those who visit BODY WORLDS 2 can literally see the damage that smoking inflicts on your body. By bringing our stop-smoking class to The Tech, we will be able to offer assistance to those visitors who are inspired to quit," said Margo Sidener, President and CEO of Breathe California of the Bay Area.

Simultaneously, BODY WORLDS 2 is launching I Quit, which will run through the duration of the exhibition. BODY WORLDS conceived I Quit in 2006 when cleaning crews kept finding unfinished packs of cigarettes discarded on the glass display case containing the smoker's lungs.

The awareness initiative features an inspirational multimedia installation including late actor Yul Brynner's memorable anti-smoking PSA from the 1980s, pledge cards for visitors intending to give up smoking, a repository where visitors can leave their last packs of cigarettes, and take-home information.

"Each rejected pack marked a victory by one person against nicotine addiction," says Dr. Angelina Whalley, a physician and designer of the BODY WORLDS exhibitions. "Many visitors to the exhibition reported to us that they had tried everything to quit smoking but only stopped after seeing the smoker's lung on display."

"It is encouraging to see how many people are ready to stop smoking as a result of this exhibit," said Todd Hansen, Interim Chief Executive Officer of The Health Trust, presenting sponsor of BODY WORLDS. "Our vision is for Silicon Valley to become the healthiest region in America and reducing the number of people in our community who smoke will help us achieve this goal."

The programs are being run in conjunction with the American Cancer Society's Great American Smokeout(R), held annually on November 15.

Smoking & Smoking Cessation Facts

-- Independent surveys conducted at BODY WORLDS exhibits have revealed

that 68% of visitors resolved to pay more attention to their physical

health after seeing the exhibit. At one venue where a follow-up

survey was conducted, results showed that more than 30% of visitors

stated that they had smoked less and consumed less alcohol since their

visit to the exhibition.

-- Smoking harms nearly every organ of the body, causing many diseases

and reducing the overall health of smokers -- emphysema, lung cancer,

heart disease, etc.

-- Cigarette smoking remains the leading preventable cause of death in

the United States, accounting for approximately 1 of every 5 deaths

(438,000 people) each year.

-- California's adult smoking rate is 14.3%, far lower than that of the

nation (approximately 21%).

-- 10.7% of Santa Clara County adults currently smoke -- one of the

lowest rates in the state and nation.

-- Approximately 70% of smokers report that they would like to try to

quit.

-- Even people who have been smoking for years can enjoy significant and

immediate health benefits by quitting.

BODY WORLDS 2 & The Three Pound Gem

Gunther von Hagens' Anatomical Exhibition of Real Human Bodies

BODY WORLDS 2 & The Three Pound Gem, the unique and educational exhibit about human anatomy and physiology with a special feature on the brain. Tickets can be purchased online at http://www.thetech.org/bodyworld/buy_tickets.html, from the ticket office in the museum, or by calling (408) 294-TECH (8324). Exhibit hours are from 9:00 a.m. to 9:00 p.m. every day except Christmas Day, with last entry at 7:30 p.m.

About The Tech Museum of Innovation

The Tech Museum of Innovation is a hands-on technology and science museum for people of all ages and backgrounds. Located in San Jose, California -- the Capital of Silicon Valley -- its mission, as a public-benefit corporation, is to inspire the innovator in everyone. For more information about The Tech Museum of Innovation, visit http://www.thetech.org.

About Breathe California

As the local Clean Air and Healthy Lung People, Breathe California of the Bay Area is dedicated to fighting lung disease in all its forms. Since 1911, the agency has worked in its local communities to address the most pressing lung health issues through a wide variety of prevention, education, advocacy and patient services. For more information, please call (408) 998-5865 or visit http://www.lungsrus.org.


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SOURCE BODY WORLDS
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