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BLIS to Offer Coverage Through 'A' Rated Insurance Carrier
Date:6/12/2008

BLIS Product Enhances Covered Surgeons' Ability to Serve Elective Cash Pay

Patients

LAKE OSWEGO, Ore., June 12 /PRNewswire/ -- BLIS(TM), the leader in specialized financial services for elective (cash pay) surgery, today announced a leap forward in its business through its ability to offer 'A' rated security on its policies for bariatric surgeons' cash pay business. Beginning July 1st, 2008, the BLISCare(SM) insurance policy will be available in most states through United Specialty Insurance Company, (USIC), which is rated 'A' by A.M. Best.

BLISCare is the first and only insurance product which provides insurance coverage to bariatric surgeons covering the cost of complication related medical care. BLIS was founded with the support of the American Society for Metabolic & Bariatric Surgery (http://www.asmbs.org), which has endorsed BLISCare. It is estimated that 30% of the bariatric procedures performed in the U.S., (205,000 total cases according to the ASMBS for 2007) are cash pay.

Financial burdens faced by patients who have no choice but to pay cash in order to gain access to bariatric (weight loss) surgery is the focus of BLISCare. Prior to BLIS the cash pay patient was entirely at risk for all the costs of complication related medical care.

The BLIS surgeon is able to make a commitment to cash pay patients that, should a covered surgical complication arise, the patient will have access to the additional medical care needed to treat the complication at no additional cost to the patient up to the limits of the coverage provided. The ability to offer patients this safety net of protection is unique to BLIS surgeons and can play an important role in growing the cash pay portion of their practice.

BLIS has developed unique and exclusive data concerning the frequency and cost of caring for bariatric surgical complications. This data supports the
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