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BET Rolls Out a Weekend of Award-Winning, HIV-Themed Programming Commemorating World AIDS Day
Date:11/27/2007

hey really know about safe sexual health, behavior and practices, and discuss their own personal experiences. Special guest stars Ciara, Kelly Rowland, Common, Romeo and Lyfe Jennings also make appearances to ask various questions, and sexual health expert Dr. Rani Whitfield (also known as the "Hip-Hop Doc") is on hand to provide pertinent health information and facts to assist young adults who may be dealing with these issues.

Since 1998, BET Networks has worked diligently to raise awareness about HIV/AIDS and its impact on the African-American community. To date, the network's Rap-It-Up HIV/AIDS public education initiative, in partnership with the Kaiser Family Foundation, has received more than 1.3 million calls to its toll-free hotline, hosted teen forums throughout the United States, Canada, and the Caribbean, and has reached millions of BET viewers via HIV-related programming, including award-winning news specials, documentaries and public service announcements.

BET Networks remains committed to providing fresh, culturally unique and issues-targeted public affairs programming. Whether it is through a poignant short film about HIV/AIDS or a new public service announcement featuring today's hottest celebrities supporting healthy lifestyles, BET and its Rap-It- Up campaign consistently exhibit innovative ways to educate its viewers on the important health and social issues impacting young adults today.

For up-to-the-minute and archival press information including releases and photographs, visit BET's press-only Web site at http://www.bet.com/pr.

ABOUT RAP-IT-UP

Since 1998, the Kaiser Family Foundation and BET Networks have partnered on an extensive public education campaign to inform young people about sexual health issues, including HIV/AIDS and other sexually-transmitted diseases (STDs). The partnership includes special programming, public service advertisements (PSAs), online
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SOURCE BET Networks
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