Navigation Links
BEEP BEEP!! Strategic Communications Firm DW Turner Thwarts Hunger in Partnership With Roadrunner Food Bank
Date:4/17/2008

ALBUQUERQUE, N.M., April 17 /PRNewswire/ -- When Wiley Coyote goes hungry in cartoon land, it's because Roadrunner has won again. But in the real world, Roadrunner Food Bank wins when nobody goes hungry.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080417/LATH545-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20080417/LATH545-b)

In that spirit, strategic communications firm DW Turner partnered with New Mexico's Roadrunner Food Bank to highlight the tragedy of hunger in New Mexico and what people can do about it.

"Our partners at Comcast, ClearChannel and Halflife Digital have truly gone above and beyond," said Doug Turner, CEO and President of DW Turner. "Together we were able to create a strong campaign supporting the critical work of Roadrunner Food Bank and I am very happy we could make it happen."

Using the tag line, "Hunger has a cure. It's called Eating," DW Turner launched a comprehensive awareness campaign April 15 encouraging people to take action to help end hunger in New Mexico.

"DW Turner began developing the campaign, pro-bono, last summer after they came to us with an offer to help," said Melody Wattenbarger, executive director of Roadrunner Food Bank. "This partnership provided an incredible opportunity to apply top-notch advertising creativity to a difficult message. We agreed from the start that the message should not shy away from the harsh reality of who is hungry."

DW Turner garnered the services of the most-talented people available to work on the campaign with little or no costs passed on to Roadrunner itself.

Jeff Bridges provided the voiceovers, Halflife Digital came through with filming, lighting, editing, lenses, sound and even the music score. More than a dozen volunteers gave their time as models and actors. Local companies offered their sites as film locations. Comcast Cable volunteered more than 300 TV spots to air the five public service announcements between now and July and several local network affiliates plan to run the PSAs throughout the year.

In addition to all of the broadcast support, ClearChannel Outdoor donated a year's worth of billboard space for the 10 board designs and plans are in the work through PNM, New Mexico's gas and electric company, to include the campaign messaging in statements throughout the state.

"I think DW Turner has created something that will have a huge impact, not just in Albuquerque, but beyond," said Wattenbarger.

Like the cartoon Roadrunner, the Roadrunner Food Bank campaign has the legs to really travel. Roadrunner is offering use of the campaign to other food banks around the state, and even around the country. "This campaign is really about hunger, not just Roadrunner Food Bank," said Wattenbarger. "We would be thrilled if other hunger-relief agencies put their logos on the ads and found partners to run them in their areas like we have here in Albuquerque."

To learn about the campaign, and the many people who made it possible, please go to StickaForkInHunger.com.


'/>"/>
SOURCE DW Turner
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. National Pharmaceutical Council Announces New Strategic Focus, Search for New Leadership
2. Martopia(R) Forms Strategic Alliance With Modern Healthcare Magazine
3. LehmanMillet Continues Expansion with Strategic Hires
4. Stille and Enova Form Strategic Partnership to Introduce Worlds Brightest LED Cordless Surgical Headlights Into Europe and Japan
5. Benjamin England, Former FDA Regulatory Counsel, to Testify on FDA Import Strategic Plan Before House Appropriations Subcommittee
6. Diet.com Enters Strategic Collaboration To Support Microsoft HealthVault
7. Lumenis Ltd. Announces Senior Leadership Appointments Strengthening the Companys Strategic Businesses
8. Avantium and BP Extend Strategic Partnership
9. 40 86 Strategic Income Fund Declares Dividend
10. Medco, LabCorp Strike Strategic Agreement for Research on Personalized Medicine and Pharmacogenomics
11. Cogon Systems Supports the Pensacola Bay Area Chamber of Commerce with the Strategic Health Intelligence Summit
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/4/2016)... ... 2016 , ... Somnoware Healthcare Systems , an innovative ... secured $9 million in Series A funding led by TransLink Capital, with participation ... by Somnoware to further fulfill its mission to connect, organize and analyze clinical ...
(Date:5/4/2016)... ... May 04, 2016 , ... ... exclusively to funding innovative lymphoma research and serving the lymphoma community through a ... to return to the esteemed Quaker Ridge Golf Club in Scarsdale, New York ...
(Date:5/4/2016)... , ... May 04, 2016 , ... ... products, announced today the introduction of the innovative newly improved Iso-Hip Wrap. ... replacement patients. The plush design enhances comfort and enables the patient to enjoy ...
(Date:5/4/2016)... ... May 04, 2016 , ... The Spiritual Care ... recognize chaplains for their valuable support to patients and their families, and their overall ... , To mark Spiritual Care Day, SCA has sent “Thank You Chaplain” cards with ...
(Date:5/4/2016)... , ... May 04, 2016 , ... ... Continence Nurses (WOCN) Society™ and Canadian Association for Enterostomal Therapy (CAET) will ... time saving and planning tools to attendees and exhibitors for the 2016 WOCN ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... 3, 2016 Global and ... a basic overview of the industry that covers ... surgical mesh report explores into the international and ... report on Surgical Mesh market spread across 150 ... and figures is available at http://www.reportsnreports.com/reports/470569-global-and-chinese-surgical-mesh-industry-2016-market-research-report.html ...
(Date:5/2/2016)... , May 2, 2016 Kalorama Information ... (Electronic Medical Records) market in a recent white paper.  ... switches, Increased physician usage, a growing market are among ... noted in Kalorama,s report EMR 2016: The ... marks Kalorama,s seventh complete study of the EMR industry, ...
(Date:5/2/2016)... 2, 2016  Deerfield announced today it led ... Vision, Inc. Graybug Vision is an early stage ... transform care for ocular diseases including wet age-related ... was first developed at Johns Hopkins University and ... Graybug Vision is developing ophthalmology ...
Breaking Medicine Technology: