ALBUQUERQUE, N.M., April 17 /PRNewswire/ -- When Wiley Coyote goes hungry in cartoon land, it's because Roadrunner has won again. But in the real world, Roadrunner Food Bank wins when nobody goes hungry.
In that spirit, strategic communications firm DW Turner partnered with New Mexico's Roadrunner Food Bank to highlight the tragedy of hunger in New Mexico and what people can do about it.
"Our partners at Comcast, ClearChannel and Halflife Digital have truly gone above and beyond," said Doug Turner, CEO and President of DW Turner. "Together we were able to create a strong campaign supporting the critical work of Roadrunner Food Bank and I am very happy we could make it happen."
Using the tag line, "Hunger has a cure. It's called Eating," DW Turner launched a comprehensive awareness campaign April 15 encouraging people to take action to help end hunger in New Mexico.
"DW Turner began developing the campaign, pro-bono, last summer after they came to us with an offer to help," said Melody Wattenbarger, executive director of Roadrunner Food Bank. "This partnership provided an incredible opportunity to apply top-notch advertising creativity to a difficult message. We agreed from the start that the message should not shy away from the harsh reality of who is hungry."
DW Turner garnered the services of the most-talented people available to work on the campaign with little or no costs passed on to Roadrunner itself.
Jeff Bridges provided the voiceovers, Halflife Digital came through
with filming, lighting, editing, lenses, sound and even the music score.
More than a dozen volunteers gave their time as models and actors. Loca
|SOURCE DW Turner|
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