Navigation Links
BEEP BEEP!! Strategic Communications Firm DW Turner Thwarts Hunger in Partnership With Roadrunner Food Bank
Date:4/17/2008

ALBUQUERQUE, N.M., April 17 /PRNewswire/ -- When Wiley Coyote goes hungry in cartoon land, it's because Roadrunner has won again. But in the real world, Roadrunner Food Bank wins when nobody goes hungry.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080417/LATH545-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20080417/LATH545-b)

In that spirit, strategic communications firm DW Turner partnered with New Mexico's Roadrunner Food Bank to highlight the tragedy of hunger in New Mexico and what people can do about it.

"Our partners at Comcast, ClearChannel and Halflife Digital have truly gone above and beyond," said Doug Turner, CEO and President of DW Turner. "Together we were able to create a strong campaign supporting the critical work of Roadrunner Food Bank and I am very happy we could make it happen."

Using the tag line, "Hunger has a cure. It's called Eating," DW Turner launched a comprehensive awareness campaign April 15 encouraging people to take action to help end hunger in New Mexico.

"DW Turner began developing the campaign, pro-bono, last summer after they came to us with an offer to help," said Melody Wattenbarger, executive director of Roadrunner Food Bank. "This partnership provided an incredible opportunity to apply top-notch advertising creativity to a difficult message. We agreed from the start that the message should not shy away from the harsh reality of who is hungry."

DW Turner garnered the services of the most-talented people available to work on the campaign with little or no costs passed on to Roadrunner itself.

Jeff Bridges provided the voiceovers, Halflife Digital came through with filming, lighting, editing, lenses, sound and even the music score. More than a dozen volunteers gave their time as models and actors. Local companies offered their sites as film locations. Comcast Cable volunteered more than 300 TV spots to air the five public service announcements between now and July and several local network affiliates plan to run the PSAs throughout the year.

In addition to all of the broadcast support, ClearChannel Outdoor donated a year's worth of billboard space for the 10 board designs and plans are in the work through PNM, New Mexico's gas and electric company, to include the campaign messaging in statements throughout the state.

"I think DW Turner has created something that will have a huge impact, not just in Albuquerque, but beyond," said Wattenbarger.

Like the cartoon Roadrunner, the Roadrunner Food Bank campaign has the legs to really travel. Roadrunner is offering use of the campaign to other food banks around the state, and even around the country. "This campaign is really about hunger, not just Roadrunner Food Bank," said Wattenbarger. "We would be thrilled if other hunger-relief agencies put their logos on the ads and found partners to run them in their areas like we have here in Albuquerque."

To learn about the campaign, and the many people who made it possible, please go to StickaForkInHunger.com.


'/>"/>
SOURCE DW Turner
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. National Pharmaceutical Council Announces New Strategic Focus, Search for New Leadership
2. Martopia(R) Forms Strategic Alliance With Modern Healthcare Magazine
3. LehmanMillet Continues Expansion with Strategic Hires
4. Stille and Enova Form Strategic Partnership to Introduce Worlds Brightest LED Cordless Surgical Headlights Into Europe and Japan
5. Benjamin England, Former FDA Regulatory Counsel, to Testify on FDA Import Strategic Plan Before House Appropriations Subcommittee
6. Diet.com Enters Strategic Collaboration To Support Microsoft HealthVault
7. Lumenis Ltd. Announces Senior Leadership Appointments Strengthening the Companys Strategic Businesses
8. Avantium and BP Extend Strategic Partnership
9. 40 86 Strategic Income Fund Declares Dividend
10. Medco, LabCorp Strike Strategic Agreement for Research on Personalized Medicine and Pharmacogenomics
11. Cogon Systems Supports the Pensacola Bay Area Chamber of Commerce with the Strategic Health Intelligence Summit
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2017)... ... 25, 2017 , ... FCPX LUT Vintage Volume 2 for Final Cut Pro ... Vintage Volume 2 contains 60 different color-grade presets, giving editors multiple options for adding ... to single out subjects, plus much more. FCPX LUT Vintage Volume 2 is designed ...
(Date:6/25/2017)... ... June 25, 2017 , ... An increase in wetter weather in the ... and along with that; a humdinger of an allergy season. A relief from drought ... increase in misery-causing grass and weed pollen. , “Our patients have been reporting ...
(Date:6/25/2017)... ... ... Health Month and the focus is on prostate cancer. Second only to skin cancer, ... most common cause of cancer related death today; lung cancer remains in the number one ... cancer during his lifetime. Those at highest risk are men who have a ...
(Date:6/24/2017)... ... June 24, 2017 , ... Dr. Mitchell Mehlman ... Road in Lake Ronkonkoma, Dental365 offers patients high-quality and affordable routine and emergency ... the dentist fit into their patients’ busy lifestyles. Dental365 also gladly work with ...
(Date:6/23/2017)... ... June 23, 2017 , ... ... the launch of Care Management Alerts and Dashboards, an innovative new service enabling ... Island. , RIQI’s Care Management Alerts and Dashboards provide near real-time data about ...
Breaking Medicine News(10 mins):
(Date:6/7/2017)... 2017  Novavax, Inc., (Nasdaq: NVAX ) today ... trials of its RSV F protein recombinant nanoparticle vaccine candidate ... been published in the journal Vaccine ... prior scientific conferences). The Company previously announced top line ... developing the RSV F Vaccine with the goal of protecting ...
(Date:6/5/2017)... , June 5, 2017 Kohll,s Pharmacy ... the United States . The Raizer is ... a fallen person up to an almost-standing position ... and operated by one assistant and does not ... is simple enough that a child can operate it, ...
(Date:6/1/2017)... 2017 Nutriceutical Holdings (NH), parent company of ... and KD Pharma Group have decided to join forces ... Pharma Group. KD Pharma Group will become the largest ... the entire company. "We believe we have ... to growing the NH companies by providing us with ...
Breaking Medicine Technology: