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BCBSNC Helps Customers Fight Recession With Free Generics
Date:12/8/2008

escriptions sooner following their initial diagnosis and filling them more often than they were prior to the program's implementation.Other Medication Dedication initiatives include launching outbound medication reminder calls to members about the importance of taking their medication and launching adherence messages to providers via electronic prescribing devices. Additional Medication Dedication initiatives will launch in 2009.

About BCBSNC:

Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.7 million members, including approximately 896,000 served on behalf of other Blue Plans. For 75 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at www.bcbsnc.com.

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