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BCBSNC Helps Customers Fight Recession With Free Generics
Date:12/8/2008

Generic copay waiver programs increase those savings and highlight the benefits of generic medications.

Since 2004, BCBSNC has waived copayments for generics on three additional occasions, each time helping customers to save out-of-pocket prescription costs by moving from brand-name prescription drugs to generics. During a generic copay waiver period in 2006, BCBSNC customers saved more than $50 million in out-of-pocket prescription costs. Utilization of generic drugs rose from 51 to 58 percent during 2006, and has increased to more than 66 percent in 2008, through the use of continued generic promotional efforts, such as the Medication Dedication program.

In January 2008, BCBSNC launched its Medication Dedication program, which helps encourage BCBSNC members with congestive heart failure, high blood pressure, high cholesterol and diabetes - all conditions that require regular medication - to stay on their medications. The Medication Dedication program waives copays for certain generic medications that treat these four targeted conditions and will run through 2009. To date, results from the Medication Dedication program include the following:

  • BCBSNC customers have saved more than $13 million in out-of-pocket prescription drug costs in 2008 through the Medication Dedication program.
  • Approximately 12 percent of members who used brand-name medications prior to the program have switched to generics.
  • BCBSNC data shows a 10 percent increase in members filling their initial prescription as a generic medication.
  • BCBSNC customers eligible for the Medication Dedication program are filling pr
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Source: PRWeb
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