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BCBSNC Helps Customers Fight Recession With Free Generics
Date:12/8/2008

BCBSNC waives copayments for generic prescriptions from Jan 1 - June 30, 2009; BCBSNC's 2008 "Medication Dedication" program has helped customers stick with their medicines and save a total of $13 million on out-of-pocket costs; The 2009 generic copay waiver program applies to about 1 million BCBSNC customers

Chapel Hill, NC (Vocus) December 8, 2008 -- Blue Cross and Blue Shield of North Carolina is helping customers save money and stay healthy during tough economic times by making generic prescriptions free to eligible customers from January 1 through June 30, 2009.

The generic copay waiver program supplements BCBSNC's Medication Dedication program, launched in January 2008 which waives copays for generics for selected chronic conditions. Thus far, Medication Dedication has saved customers more than $13 million in out-of-pocket expenses.

"We don't want folks to have to choose between paying for prescriptions and paying their bills," says Ron Smith, PharmD, BCBSNC vice president of employer health and corporate pharmacy. "We're facing tough times with this recession. To help our customers with costs and help them stick with their prescription regimens, we're reviving our generic copay waiver program. Based on data, we know these programs help people improve their health and control costs."

The 2009 generic copay waiver program applies to about 1 million BCBSNC customers, including:

  • Blue Advantage customers (once they meet their annual prescription deductible, if applicable).
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Source: PRWeb
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