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BCBSF and FLC Establish Florida Health Literacy Grants Program
Date:2/11/2009

JACKSONVILLE, Fla., Feb. 11 /PRNewswire/ -- Blue Cross and Blue Shield of Florida (BCBSF) is proud to announce it has awarded the Florida Literacy Coalition (FLC) a three-year grant for the establishment of a statewide health literacy initiative. The goal of the grant is to create a new emphasis on health literacy throughout Florida and provide health-education resources for local adult ESOL (English for Speakers of Other Languages) and family literacy programs.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000427/BLUELOGOA)

The cornerstone of the statewide initiative is a mini-grants program that will award up to 46 renewable, one-year $5,000 grants over three years. These projects will aim to raise awareness among ESOL students and families by providing information and resources for better understanding of the medical system and how to make wise health decisions.

"Blue Cross and Blue Shield of Florida supports real and meaningful projects that strive to provide solutions to some of the most critical social issues facing Florida residents," said Susan Towler, vice president of community affairs for BCBSF. "Those who are more educated in health care matters are more likely to take the precautions necessary to remain healthy. As an organization focused on providing quality and affordable care for all Floridians, we are committed to improving health literacy skills for the betterment of the community."

In addition to the mini-grants, BCBSF will support regular training opportunities for teachers, tutors and administrators on how to incorporate health information and topics into their curriculum. BCBSF will also sponsor a first-ever health literacy track at the annual Florida Literacy Conference from May 6 to May 8 in Clearwater, Fla.

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SOURCE Blue Cross and Blue Shield of Florida
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