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BABYCENTER Partners In Promoting Safe And Healthy Pregnancies Through Text4baby
Date:2/4/2010

e free SMS text messages each week timed to their due date or baby’s date of birth. These messages focus on a variety of topics critical to maternal and child health, including birth defects prevention, immunization, nutrition, seasonal flu, mental health, oral health and safe sleep. Text4baby messages also connect women to prenatal and infant care services and other resources.

“The increased infant mortality rate in the U.S. is sobering,” said Tina Sharkey, Chairman and Global President of BABYCENTER. “At BABYCENTER, we are committed to doing all we can to help reverse this trend, and support the underserved population on maternal health issues. Innovative programs like Text4Baby are critical to empowering women to take an active role in their own healthcare. Our goal is to support all moms in their journey of motherhood by utilizing our insights and providing them with the information they need at critical times in their lives to ensure their family’s health.”

An educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB), Text4baby delivers timely health tips via text message to those who need it most. It is made possible through an unprecedented public-private partnership which includes the White House Office on Science and Technology Policy, the U.S. Department of Health and Human Services, Voxiva, CTIA-The Wireless Foundation, Grey Healthcare Group (a WPP company) and founding corporate sponsor Johnson & Johnson. Premier sponsors include WellPoint, Pfizer and CareFirst BlueCross BlueShield and wireless carriers are distributing text messages at no charge to recipients. Implementation partners in addition to BABYCENTER include Danya International, Syniverse Technologies, Keynote Systems and The George Washington University.

“We believe the power of partnership and community can make an incredible difference in women’s and children’s lives,”
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