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BABYCENTER Partners In Promoting Safe And Healthy Pregnancies Through Text4baby
Date:2/4/2010

Text4baby Marks First Ever Free National Mobile Health Initiative Addressing Rising Infant Mortality Rates

San Francisco, CA (PRWEB) February 4, 2010 -- Today, BABYCENTER®, the leading global resource for new and expectant parents, announced that it is an implementation partner of Text4baby – a new, free mobile information service providing timely health information and tips to pregnant women and new moms from pregnancy through a baby’s first year. BABYCENTER, the premier global parenting digital media company, was instrumental in the research, promotion and creation of the bilingual mobile messaging content used in the Text4Baby program. BABYCENTER will leverage its award-winning Web site, experts, promotional channels and its reach to 8 million moms in the U.S. to broaden the overall awareness of the campaign and drive registration for the service through babycenter.com and babycenter.com/espanol. Text4baby is made possible through an unprecedented broad, public-private partnership that includes government, corporations, academic institutions, professional associations, tribal agencies and non-profit organizations.

Each year in the U.S., more than 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday – signifying a public health crisis. The infant mortality rate in the U.S. is one of the highest in the industrialized world, and for the first time since the 1950s, that rate is on the rise.

Today, 90-percent of Americans own mobile phones and mobile phones play a critical role in reaching the target audience for Text4baby: younger women from lower income communities throughout the U.S. A majority of these women do not have Internet access but do own mobile phones and an overwhelming percentage use SMS text.

Women who sign up for the service by texting BABY to 511411 (or BEBE for Spanish) receive thre
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