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Axiom Accelerated Patient Recruitment Rolls Out
Date:9/28/2009

New Text Messaging Services to Support Clinical Research

Libertyville, IL (Vocus) September 28, 2009 -- Axiom Accelerated Patient Recruitment (Axiom), one of the nation's leaders in clinical research support and integrated healthcare marketing, is introducing innovative new text messaging (SMS) services.

"Mobile device outreach is the future of patient recruitment, due to the growth and convenience of this rapid-response medium," said Jeff Clausing, Axiom Vice President. According to NielsenMobile, a service of the Nielsen Company, a typical US mobile subscriber sends or receives an average of 357 text messages per month - 4,284 messages per year. Additionally, roughly 73% of mobile users already have a paid text messaging plan - a number that's grown by 250% annually for the past two years.

This explosive growth likely comes from the use of text messaging in pop culture through voting for televisions shows like American Idol or participating in a poll on a cable news network. It is becoming a common way to connect with family members, as well: with kids growing up in a "mobile generation," text messaging has become a convenient way for parents to quickly "talk" to their kids.

Axiom is taking advantage of this growing trend by implementing text messaging services as part of its comprehensive patient recruitment and retention programs for clinical research studies. Text messaging services are just the latest addition to a vast portfolio of str
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Source: PRWeb
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