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Awareness Increases on New Health and Safety Technology for Kids

Moms and Doctors Weigh in on Kidz-Med Thermofocus

WESTON, Fla., May 22 /PRNewswire-FirstCall/ -- Kidz-Med, Inc., a subsidiary of American Scientific Resources, Inc. (Pink Sheets: ASFX) is excited to see that awareness for a new health and safety technology for kids is increasing surrounding taking a child's temperature with the Kidz-Med Thermofocus 5-in-1 Non-Contact Thermometer.

Today on CBS' daytime talk show The Doctors, renowned pediatrician Dr. Jim Sears, thought the Kidz-Med Thermofocus was 'pretty cool' by demonstrated the ease of use of the thermometer, and also noted that he had researched it finding proof of accuracy.

Moms on,,,,,, Raveand,,,,,, and have either highlighted or provided constructive opinions as well.

Leanne at describes the Kidz-Med Thermofocus as a "temperature wizard," which not only provides the convenience of not having to wake a child to take a temperature, but can be an invaluable tool for taking the temperature of large (or small) groups of people quickly, safely and easily in times of crisis, particularly that of the recent H1N1 (swine flu) outbreak.

On, Mommie Daze is excited by the new technology, mentioning that it will now be a breeze to take her 4 year old's temperature.

"By having the attention of renowned doctors, as well as many dedicated and talented Mom's, who provide education and advice to parents, it helps the Company in its efforts of providing parents and caregivers with the tools needed to make their lives healthier, safer and easier," stated Dr. Christopher Tirotta, Kidz-Med's CEO, and pediatric clinician.

The Kidz-Med Thermofocus 5-in-1 Non-Contact Thermometer can also be seen on NBC-TV News 9 (Denver), WTSP-TV CBS-News 10 (Tampa Bay, FL), and WFMY-TV CBS-News 2 (Greensboro, NC) and

About Kidz-Med, Inc.

A division of American Scientific Resources, Inc., Kidz-Med, Inc., was founded in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips". Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit or

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.


    Investor Relations:
    Ronald Garner
    Investor Hotline: 760-692-1167

    Erika Stanczak
    (847) 386-1384 x 201

SOURCE Kidz-Med, Inc.
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