Award-winning Diabetes Documentary to Make World TV Premiere on Sundance Channel on World Di...(ve the right to at least a minimum stand...),Health

Date:11/9/2009

ve the right to at least a minimum standard that can ensure survival," said Dr. Martin Silink, Past President of the International Diabetes Federation. "Until the healthcare systems of many developing countries are able to put in place effective systems to ensure an affordable supply of diabetes medication and care, children with diabetes will continue to die without the support of initiatives like IDF's Life for a Child Program."

"As the world's largest charitable funder and advocate of research to find a cure for type 1 diabetes, we at JDRF believe that anything that calls attention to the need for a cure for this disease and its complications is always welcomed. When that message can be conveyed with the amazing emotion, drama, and power of Life for a Child, it is hard, if not impossible, to ignore," said William Ahearn, vice president of strategic communications for JDRF. "Projects like Life for a Child not only tell the story of the devastating effects of type 1 diabetes, they show how personal the impact of a cure will be - and how the hope for a cure is indeed global. We are thrilled to be associated with this project."

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries and original programs, all unedited and commercial-free.

"We're honored and humbled that Sundance Channel has provided a platform for millions of people to see this important and emotional film," said J. Scott MacGregor, executive producer of the documentary and a communications consultant for Lilly. "We hope this film will not only raise awareness of these issues, but increase support for the Life for a Child Program."

About the Life for a Child Program

Inspiring the documentary is the Lif
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SOURCE Eli Lilly and Company Copyright©2009 PR Newswire. All rights reserved

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