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Award-Winning Oncologist Mobile App Just Released ‘Practice-Changing’ Features Set to Revolutionize Oncology Publishing
Date:6/2/2013

Durham, NC (PRWEB) June 02, 2013

To optimize the digital journal experience for cancer physicians, the peer-reviewed journal The Oncologist® has released its newest mobile app.

The fully renewed app is officially launched at the annual meeting of the American Society of Clinical Oncology (ASCO) in Chicago, May 30-June 4.

This new app has powerful features designed for the busy practitioner with:

  • Dynamic, rich-media articles
  • User-friendly navigation
  • Pre-release print articles
  • Interactive disease awareness and product details
  • Library of thought-leader videos and roundtable discussions
  • Challenging cases with pro/con perspective
  • CME activities
  • Supplemental issues

“The Oncologist’s new app is a practice-changing tool for our physician-readers,” said Dr. Martin J. Murphy, Executive Editor. “By seamlessly integrating rich-media with world-class clinical content, The Oncologist remains at the cutting edge of digital publishing … for the benefit of physicians and their patients.”

Another key difference in the latest release is the ability of the reader to individualize their own content based on a streamlined user profile. After a simple, one-step registration, the app tailors the content to the physician’s preferences.

The app also features European and Chinese editions to enable global oncology discourse.

“The evidence-based content that our readers rely on to expand their clinical expertise is effortlessly enhanced with this new digital application,” says Dr. Bruce A. Chabner, Director of Clinical Research at Massachusetts General Hospital Cancer Center and editor-in-chief of The Oncologist. “It allows users to have the same context and perspective they get from an intensive week at an ASCO meeting — but 24 hours a day, 7 days a week. It’s remarkable.”

The app is available on all of the industry-standard platforms (iPad, iPhone, Android, Kindle Fire). It can be downloaded free-of-charge via the Apple App store and the Android Marketplace.

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About AlphaMed Press

AlphaMed Press was founded in 1983. AlphaMed Press publishes internationally renowned peer-reviewed journals: The Oncologist®, a monthly oncology journal for those entrusted with cancer patient care, STEM CELLS®, the oldest journal in the fast-paced area of stem cells, and one of the newest journals, STEM CELLS Translational Medicine®.

The Oncologist® is the official journal of the Society for Translational Oncology. With the advent of the iPad and the emergence of innovative digital publishing, the mobile app version was released in 2011 and was a named a finalist for the 2012 App of the Year for Healthcare Professionals from Medical Marketing and Media.

Read the full story at http://www.prweb.com/releases/2013/6/prweb10791397.htm.


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