Navigation Links
Award-Winning Drug Awareness Campaign Enters Next Phase
Date:9/14/2009

MetLife Foundation and Partnership for a Drug-Free America(R) Launch Public Service Radio Campaign, Offer Free Brochure, Web Resources to Help Parents Talk to their Teens

NEW YORK, Sept. 14 /PRNewswire-USNewswire/ -- MetLife Foundation will begin the next phase of its award-winning parenting skills campaign, airing educational messages created in cooperation with the Partnership for a Drug-Free America(R) on radio stations in 14 markets nationwide through the end of October. The radio campaign is backed by online tools and tips for raising drug-free teens. The brochure with these tips, "Your Child Needs You," and other resources are all found at drugfree.org.

The campaign features radio messages in English and Spanish, stressing to parents the importance of talking with kids about drugs and alcohol, and staying involved in their children's lives to keep them healthy.

The 2008 Partnership Attitude Tracking Study (PATS), a comprehensive annual survey of teen drug use and drug-related attitudes revealed an increase in the number of teens who reported "learning a lot" about the risks of drugs from their parents. The study showed that 37 percent of teens reported learning a lot about the risks of drugs at home up from 32 percent the previous year.

"By talking with teens about the dangers of drug abuse, parents can help them live healthy, drug-free lives," said Dennis White, president of MetLife Foundation. "This campaign reinforces the influence that parents have on teens and provides much-needed tools to help children make the right choices."

Yet, despite the encouraging news of an increase in parent-teen discussions, only 24 percent of teens report that their parents talked with them about the dangers of prescription (Rx) drug abuse or use of medications outside of a doctor's supervision; just 18 percent of teens say their parents discuss the risks of abusing over-the-counter (OTC) cough medicine with them.

Reinforcing this finding is the 2008 Partnership/MetLife Foundation Parents Attitude Tracking Study, which indicated that parents are not communicating the dangers of prescription drug abuse to their children, despite a growing parental awareness of the dangers of abusing those medicines as reported in the study.

"The fact that teens report learning a lot about drugs and alcohol at home underscores the real power and influence of parents," said Steve Pasierb, president and CEO of the Partnership. "Yet too many parents are still missing key opportunities to talk about the intentional abuse of prescription and OTC medications, which is the most pressing -- and least understood -- threat to our kids. This risky behavior is still not on parents' radar, many of whom don't realize that when abused or used without a prescription, these medications can be every bit as dangerous as street drugs."

"It is crucial that we help parents understand the threats facing their teens today," said Pasierb. "The MetLife Foundation campaign is an urgent wake-up call to parents that their teen is facing a drug landscape that is vastly different from when they themselves were teens, and backs up that fact with real help and useful resources. MetLife Foundation's continued support of this effective parenting skills campaign exemplifies their commitment to both substance abuse prevention and helping families have brighter futures. MetLife Foundation is making a meaningful contribution to continuing the progress our nation has seen over the past decade in significantly reducing rates of teenage drug and alcohol abuse."

As part of the campaign, messages in English will air on radio stations in Atlanta, Baltimore, Chicago, Dallas, Hartford, Los Angeles, Miami, New York, Philadelphia, Phoenix, Providence, Tampa, Tulsa and Washington, DC. In Chicago, Dallas, Los Angeles, Miami and New York, the radio messages will also air in Spanish.

The radio messages were created pro bono in collaboration between the Partnership and New York advertising agency Prime Access. The campaign messages encourage parents to overcome their fears about talking with their kids about drugs and alcohol.

In addition to the radio messages, the campaign supports the "The Tips for Raising Drug-Free Teens" section of the Partnership's Web site. Visitors can find resources to help keep kids drug and alcohol free, along with access to advice and support from prevention experts.

Visitors to drugfree.org also can download copies of the brochure "Your Child Needs You! A guide to help your child lead a healthy drug-free life," available in English, Spanish and Chinese languages. The brochure includes information on the dangers of illicit drug use helps parents prevent drug use in their own families. Free copies are available from the National Clearinghouse for Alcohol and Drug Information at 877-767-8432.

The Partnership for a Drug-Free America is a nonprofit organization uniting parents, renowned scientists and communications professionals to help families raise healthy children. The Partnership motivates and equips parents to prevent their children from using drugs and alcohol, intervene when drug and alcohol use is present and find help for family and friends in trouble. The Partnership's site, drugfree.org, translates current research on teen behavior, addiction and treatment into easy to understand tips and tools and connects parents with expert advice and support. For parents who need help starting and maintaining conversations with their kids about drugs and alcohol, Time To Talk, a nationwide parents' movement, offers empowering tips and tools at TimeToTalk.org. The Partnership depends on donations from individuals, corporations, foundations and government. The Partnership thanks SAG/AFTRA and the advertising and media industries for their ongoing generosity.

For over 20 years, MetLife Foundation has provided support for initiatives focusing on substance abuse prevention and education. Since 1999, the Foundation has collaborated with the Partnership for a Drug-Free America on a national public awareness campaign to help parents and caregivers communicate with children about the risks of drug use. MetLife Foundation's multimedia parenting skills campaign received the 2002 Gold Wilmer Shields Rich Award for Excellence in Communications from the Council on Foundations and the Communications Network. MetLife Foundation was established in 1976 by MetLife to carry on its long-standing tradition of corporate contributions and community involvement. For more information about the Foundation, visit www.metlife.org.


'/>"/>
SOURCE Partnership for a Drug-Free America
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Sharing Miracles Television Program to Feature Award-Winning Hollywood Star Danny Glover
2. Award-Winning Actress and Director Anjelica Huston Selected as Honorary Chair for L.A. Jewish Homes Walk of Ages X
3. Business Association in Denver Invites Award-winning Author of ColorAlchemy to Provide Motivation to Energize Performance and Stimulate Success Using the Color Red
4. DaVitas Award-Winning Training Program for New Teammates Reaches Milestone With 100th DaVita Academy in Baltimore, Maryland
5. Rice University teams award-winning device could benefit treatment of hand injuries
6. Supergoop! Award-Winning SPF 30 Sunscreen & Skin Protection Lotion Featured On The Today Show
7. Egglands Best and Award-Winning Fitness Trainer Cathe Friedrich Launch National Health and Fitness Program
8. Builders Benefits and HealthEdge(R) Complete Implementation of Award-Winning HealthRules(R) Product Suite
9. ICM Controls' Award-Winning Comfort Control Center Improves Comfort and Indoor Air Quality While Lowering Energy Costs
10. HealthEdge(R) to Demonstrate the Award-Winning HealthRules(R) Software Suite at AHIP Institute 2009
11. Award-winning partnership proves Vocantas CallAssure effective tool for chronic disease management
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/2/2016)... ... May 02, 2016 , ... Amica Life Insurance Company ... life insurance throughout various life stages. , The site launched on April 1, ... and content specific to the times when life insurance matters most. , “Through ...
(Date:5/2/2016)... ... May 02, 2016 , ... The National Resident Matching Program® ... Match® (“the Match”), the system through which U.S. and international medical school students ... positions were placed in the 2016 Match, and 29,572 were filled when the ...
(Date:5/2/2016)... NY (PRWEB) , ... May 02, 2016 , ... Over ... the year’s best in pet gear and toys, leading product review site for Toys, ... Paw of Excellence Awards at their Spring Showcase at the Metropolitan Pavilion in ...
(Date:5/2/2016)... Rhinebeck, NY (PRWEB) , ... May 02, 2016 , ... ... Valley, reopened for its 2016 guest season which runs through October. Omega is offering ... talks . , “There has never been such widespread interest in or ...
(Date:5/2/2016)... ... ... Dr. Rassouli, dentist in Orange County, CA comments on the ... was published in the “Journal of the American Geriatrics Society,” more than a third ... Alzheimer’s disease. The study found that dental problems may increase the risk of heart ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... , May 3, 2016 ... Research Report provides a basic overview of the ... post which the surgical mesh report explores into ... Complete report on Surgical Mesh market ... and 98 tables and figures is available at ...
(Date:5/3/2016)... 3, 2016 Norgine ... sie einen entscheidenden Meilenstein durch diese Veröffentlichung ... zum Handeln, um Patientenresultate  bei Verdauungs- und ... Fortschritten im Verständnis der Hepatischen Enzephalopathie bei ... für Hepatische Enzephalopathie in der Öffentlichkeit zu ...
(Date:5/2/2016)... , May 2, 2016 Kalorama Information noted ... Medical Records) market in a recent white paper.  The ... Increased physician usage, a growing market are among the ... in Kalorama,s report EMR 2016: The Market ... Kalorama,s seventh complete study of the EMR industry, and ...
Breaking Medicine Technology: