Award-Winning Drug Awareness Campaign Enters ... ( MetLife Foundatio...)

Award-Winning Drug Awareness Campaign Enters Next Phase

Date:9/14/2009

MetLife Foundation and Partnership for a Drug-Free America(R) Launch Public Service Radio Campaign, Offer Free Brochure, Web Resources to Help Parents Talk to their Teens

NEW YORK, Sept. 14 /PRNewswire-USNewswire/ -- MetLife Foundation will begin the next phase of its award-winning parenting skills campaign, airing educational messages created in cooperation with the Partnership for a Drug-Free America(R) on radio stations in 14 markets nationwide through the end of October. The radio campaign is backed by online tools and tips for raising drug-free teens. The brochure with these tips, "Your Child Needs You," and other resources are all found at drugfree.org.

The campaign features radio messages in English and Spanish, stressing to parents the importance of talking with kids about drugs and alcohol, and staying involved in their children's lives to keep them healthy.

The 2008 Partnership Attitude Tracking Study (PATS), a comprehensive annual survey of teen drug use and drug-related attitudes revealed an increase in the number of teens who reported "learning a lot" about the risks of drugs from their parents. The study showed that 37 percent of teens reported learning a lot about the risks of drugs at home up from 32 percent the previous year.

"By talking with teens about the dangers of drug abuse, parents can help them live healthy, drug-free lives," said Dennis White, president of MetLife Foundation. "This campaign reinforces the influence that parents have on teens and provides much-needed tools to help children make the right choices."

Yet, despite the encouraging news of an increase in parent-teen discussions, only 24 pe
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