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Avon-ISI Launches New Web Site, Toll-free Technical Support Line; Introduces ISI as Fire Market Brand

LAWRENCEVILLE, Ga., Dec. 10 /PRNewswire/ -- Avon-ISI recently announced the launch of its new Web site, , as part of the newly released Web site from Avon Rubber p.l.c., the parent company of Avon-ISI. Avon Rubber and its subsidiaries now share a common look and feel with linked Web pages, while also maintaining each division's unique market focus.

The Avon-ISI Web site has a user-friendly layout with information organized into categories, including "market solutions," "product solutions" and "articles and press." Each product is organized into tabbed information, such as descriptions, approvals, user focus, features and options that viewers can select. Many of the company's flagship products -- including the Viking Z Seven self-contained breathing apparatus (SCBA) -- can now be viewed from all sides, due to the rotating 360-degree photography. Users can also stop the animation to read about a specific product feature.

The site's homepage features an online warranty registration form to make registering products fast and easy. Soon, a password-protected distributor extranet will be launched, enabling Avon-ISI distributors to access proprietary information.

In addition to its new Web site, Avon-ISI has expanded its technical support services to include a new toll-free line, offering convenient support to its customers in the field. The new number, 866-798-8539, will be answered 8 a.m. to 5 p.m. EST. An updated phone system automatically routes calls to technical support staff, ensuring callers connect with a live person. If all technical support staff members are assisting other callers, the caller will have the option to speak with a customer service representative or leave a voicemail message.

ISI: The fire market brand of Avon-ISI

Firefighters across the United States know International Safety Instruments (ISI) and its 30-year history of making innovative and easy-to-operate SCBAs. To capitalize on this, Avon-ISI recently renamed its fire service brand to the simpler ISI and introduced a newly designed logo, which reinforces the ISI tradition while acknowledging the partnership with the parent company.

"The strength of the company, along with our reputation of developing innovative products, is something we want to capture with our ISI brand," said Don Reycroft, sales and marketing manager for Avon-ISI. "As ISI, we are partners with Avon -- respiratory experts since 1885. We feel this partnership of experience and the ISI name that firefighters know and trust is a winning combination."

Avon Rubber purchased Lawrenceville, Ga.-based ISI in 2005.

Avon Rubber p.l.c. is an international polymer engineering group adding value through material, manufacturing and industry sector expertise. Avon supplies a range of advanced CBRN respiratory protection solutions through Avon Protection Systems Inc. to the world's military and police forces, as well as first responders and emergency services. Avon Rubber p.l.c. purchased ISI, which designs, develops and manufactures a range of self-contained breathing apparatus for fire, rescue and law enforcement, as well as military applications, in June 2005. Avon Rubber p.l.c. also owns Avon Engineered Fabrications manufacturing products including hovercraft skirting and flexible storage tanks and a world leading Dairy business manufacturing dairy liners and tubing. For more information, visit .

SOURCE Avon Rubber p.l.c.
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