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Avon Global Ambassador Reese Witherspoon Visits Japan for First Time in Historic Role
Date:6/11/2008

y about 12% of women in Japan receive regular breast cancer screening. The lack of testing equipment and breast cancer experts in Japan means that many women here do not have access to the medical technology and care that is critical to diagnose and fight this deadly disease."

"Avon has been committed to supporting women all over the world for more than 120 years, and as the company for women, we truly believe that empowering women will change the world," said Geralyn Breig, Senior Vice President and Global Brand President of Avon Products, Inc. "Ms. Witherspoon has an incredible track record of giving back in both big and small ways and we are thrilled that she is in Japan lending her support to raise funds and awareness for breast cancer and domestic violence in her role as the company's first global ambassador."

Avon's global philanthropy has raised and awarded more that $525 million for breast cancer research and to ensure the best care and treatment for all breast cancer patients, regardless of their ability to pay. Avon is the largest corporate supporter of the fight against breast cancer in the world.

Avon Japan is committed to changing these statistics and creating greater awareness with an emphasis on the importance of early detection. Since the beginning of their breast cancer campaign in 2002, Avon has held some of the largest breast cancer awareness events in Japan as well as donated nearly $2 million for mammography screenings, equipment donation, research and care for survivors and their families.

While in Japan, Ms. Witherspoon also introduced Avon's first-ever global fundraising product, the Women's Empowerment Bracelet, designed to save and improve women's lives worldwide. The bracelet was first unveiled in the U.S. in March of this year at the second annual Global Summit for a Better Tomorrow, presented by the United Nations Development Fund for Women (UNIFEM) in partnership with Avon, at the United Nations in celebratio
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SOURCE Avon Products, Inc.
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