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Avoid the Burn: First Sunscreen to Earn the Melanoma International Foundation Seal of Approval Expands Distribution Throughout Northern California
Date:6/4/2009

Specially formulated for sensitive skin and to block UVA and UVB rays, Sierra Summits now available at Raley's stores

RENO, Nev., June 4 /PRNewswire/ -- Sunscreens are not created equal. As dermatology experts continue to emphasize the importance of broad spectrum protection that blocks UVA and UVB rays, consumers are learning there is more to choosing sunscreen than meets the eye. Results from a recent Consumer Reports poll found that for 81% of sunscreen users, the SPF number greatly influenced their purchase. However, SPF only reflects effectiveness against UVB rays, not UVA rays which can cause the most long-term damage. UVA rays penetrate deep into the skin and cause melanoma, loss of collagen, brown spots, wrinkles and other signs of aging.

Sierra Summits High Altitude Adventure Sunscreen (High Broad Spectrum, SPF 40), which meets expert criteria for both UVA and UVB protection, today has expanded distribution in Northern California Raley's stores. The sunscreen, the first to earn the Melanoma International Foundation Seal of Approval, is also available throughout the U.S. via specialty retailers and its online web site, www.sierrasummits.com.

Along with expanding distribution, Sierra Summits will begin a sampling program at select stores in Northern California. In-store demonstrations will provide information about effective skin protection while offering resources for consumers concerned about sun damage. Complimentary sunblock samples will also be available to consumers who seek a hypoallergenic, fragrance-free sunblock that offers a light and residue-free feel.

"People who try Sierra Summits High Altitude Adventure Sunblock for the first time often tell us that it feels just like lightweight lotion," said Jennifer Rice, Sierra Summits founder and CEO. "While most people know that they should wear sunblock daily, they also find most products to be greasy, heavy or irritating to the skin. Consumers who were previously turned off by other sunscreens because of sensitive skin are realizing that Sierra Summits is a fantastic option for them. We're glad to offer a high SPF sunblock that is light, non-greasy, hypoallergenic, non-comedogenic and offers the necessary broad spectrum protection."

Sierra Summits High Altitude Adventure Sunscreen is ideal for outdoor activities year-round, whether strenuous or leisurely. The line's wide range of skin protection products are offered in eco-friendly refillable and reusable tubes through select retail and specialty sporting goods stores and various online retailers, including the company's online store at www.sierrasummits.com.

Sierra Summits' unique formulation is lightweight, hypoallergenic, dermatologist-tested and is available at an affordable price. For more information about melanoma, early detection and advocacy, please visit www.melanomaintl.org.

About Sierra Summits

Sierra Summits is a small, independent, woman-owned skincare company based in Lake Tahoe in the Sierra Mountains. Sierra Summits specialty products include High Altitude Adventure Sunscreen, 4Paws (soothing and healing balm for dogs' paws), Adios (natural bug repellent), TrailHealer (natural healing balm for scrapes, contusions and abrasions) and therapeutic lip ointment. The company produces eco- and budget-friendly bulk packaging for easy refill options all year long. Sierra Summits sunblock is the first sunscreen to receive the Melanoma International Foundation's Seal of Approval. Sierra Summits products are available online at www.sierrasummits.com and at select retail stores throughout the country.

TIPS FOR PICKING THE RIGHT SUNSCREEN - SIDEBAR

Look Beyond the SPF - A higher number doesn't guarantee the best protection. SPF only protects against UVB, not UVA, which can cause premature sign of aging and even skin cancer.

Check for Broad Spectrum - If it doesn't say broad spectrum, it probably isn't. Make sure your sunscreen offers adequate protection against both UVB and UVA rays.

Read the Fine Print - If you have sensitive skin avoid ingredients such as PABA and oxybenzone which can cause itching and rashes.

When Sweet Smelling is Bad - Fragrance may smell good, but can cause problems for people with sensitive skin. If you're prone to breakouts, less (meaning no added fragrance) is more! Look for a fragrance-free product.

Go for Coverage - Sprays and sticks may be convenient, but if applied incorrectly, may not provide proper coverage. A good rule of thumb is to apply liberally (one-ounce - or a good handful of lotion - per area) and reapply regularly.


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SOURCE Sierra Summits
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