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Avoid Becoming Social Media Roadkill: Top 5 Ways to Combat Negative Word of Mouth (Free Webinar)
Date:6/21/2010

Negative Word of Mouth can kill your company's hard-earned reputation and revenues. In this Social Media Zuberance webinar we will show you how to avoid becoming Social Media Roadkill by leveraging your brand advocates.

(PRWEB) June 21, 2010 -- Join Travis Murdock (VP at Edelman) and Rob Fuggetta (Founder and CEO of Zuberance) for a free interactive webinar at 11 AM PDT/2 PM EDT on Wednesday, June 23, 2010. The webinar is hosted by Zuberance, the leading social marketing platform company delivering sales now.

Negative Word of Mouth can kill your company's hard-earned reputation and revenues. In this Social Media Zuberance webinar we will show you how to avoid becoming Social Media Roadkill by leveraging your brand advocates.

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Please register for this free Social Media webinar today and get a free Zuberance whitepaper: How One Company Avoided Becoming Social Media Roadkill (& How You Can Too). In the social media age, every company — including yours — can become social media roadkill. Read how one company used the Zuberance Advocate Platform to quickly launch a program to stem the tide of negative reviews. The results were astounding. Join us for this webinar and receive the case study.
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Here are some recent examples of negative word of mouth that have affected big brands:

 
  • A handful of vocal critics have created a PR nightmare for P&G's Pampers Dry Max diapers, the company's largest diaper launch in 25 years
  • Domino's Pizza sales took a hit after an infamous YouTube video of a couple employees' gross-out food preparation behavior
  • Nestlé is under attack because palm oil, a key ingredient in many of its products including Kit Kat candy bars, is produced from the destroyed rainforest homes of the last orangutans in Indonesia
In the Social Media Age, where a handful of bad Tweets can taint your brand, no company is immune from online brand critics.

How can you avoid becoming Social Media Roadkill? In this free interactive webinar sponsored by Zuberance, you'll learn:

 
  • How to defend yourself from online brand critics
  • How to leverage your Brand Advocates to combat negative Word of Mouth
  • When to fight back, and when to sashay away
Special Guest: Travis Murdock, VP Edelman

As a vice president at Edelman, Travis Murdock provides accounts with strategic counsel, drives media and industry analyst relations programs and is responsible for overall account management. He has 14 years of public relations experience working for several high-tech start-up companies in the advertising, marketing, security, Internet, enterprise and desktop utilities sectors. @travismurdock

About Zuberance

Zuberance is the leading social marketing platform company delivering sales now. The award-winning Zuberance Advocate Platform enables companies to systematically identify and energize Brand Advocates across social, web, and mobile platforms, driving sales and positive Word of Mouth. Zuberance’s powerful analytics enable companies to track results of Advocate marketing campaigns and get unique Advocate insights. Forrester named Zuberance the winner of the prestigious 2009 Forrester Groundswell Award in the Energizing B2C category. Zuberance customers include leading B2C and B2B companies across multiple verticals. Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. Zuberance is a member of the Word of Mouth Marketing Association. For more information, visit www.zuberance.com or call 866.967.9746.

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Read the full story at http://www.prweb.com/releases/2010/06/prweb4170084.htm.


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Source: PRWeb
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