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Aventura Closes $4.3 Million in New Funding; Appoints John Gobron President and CEO

(PRWEB) September 26, 2013

Aventura, the awareness computing leader for hospitals, announced today the completion of a $4.3 million investment led by current investors Clarion Direct Investment, Excel Venture Management, HLM Venture Partners, and MemorialCare Innovation Fund (MCIF). The support from some of the most respected healthcare venture capital investors focuses on improving critical information access for mobile clinicians while reducing overall hospital costs.

In conjunction with the closed funding, the Aventura Board of Directors voted for the appointment of John Gobron to president and chief executive officer. Previously, Mr. Gobron was serving in the acting CEO role.

“Aventura is uniquely positioned to adapt healthcare IT functionality to the user’s anticipated activity,” said Caleb Winder, Director at Excel Venture Management. “In an age of information overload, a computing system that is aware of the user’s needs is increasingly critical. Under John’s leadership, we look forward to leveraging Aventura’s intelligence in healthcare as awareness computing expands in hospitals across the US.”

The investment strengthens Aventura’s position as the awareness computing leader for healthcare.
Awareness computing improves the collaboration between systems that were not designed to work together, resulting in a clinical workflow that is more intelligent and secure.

“Doctors and nurses commit themselves to helping others in times of need, but experience difficulty leveraging their electronic health record (EHR) and applications in conjunction with care delivery,” said Dan Galles, Partner at HLM Venture Partners. “The future of clinical workflow lies in securely boosting information access to these mobile clinicians through awareness computing environments.”

The driving force of healthcare IT today is the use, meaningful or otherwise, of clinical systems to help drive better outcomes. One of the torturous challenges for clinicians has always been usability of these systems. Aventura's patented awareness computing platform makes these systems incredibly more responsive for doctors and nurses. Better information access for mobile clinicians increases real-time documentation and supports important initiatives such as cost containment, meaningful use efforts, and PHI security in hospitals.

“In the age of awareness computing, clinical systems become intelligent as they draw inference from the user and patient’s needs to deliver the right information, at the right location, at the right instant, with the right workflow, for the right patient. We call this the five rights of clinical workflow,” said John Gobron, Aventura President and CEO. “This investment is a true vote of confidence in Aventura’s ability to implement intelligent systems and empower clinicians to deliver seamless, high quality care that focuses on the patient, and I’m thrilled to be a part of it.”

This financing builds on Aventura’s previously announced $13 million equity financing in 2011 and strong backing of leading venture capital investors.

About Aventura:
Aventura is the leading provider of awareness computing for the healthcare industry. For decades, clinicians have had to adapt their workflow to the limitations of computers; with Aventura, computers can now adapt to how clinicians work. Through its patented technology, Aventura delivers awareness of a user's identity and role, their location within a facility, what device they are working on, and what patient they are treating. Based on this awareness, they are able to immediately deliver a virtual desktop and dynamically provision the applications a user needs and exact screens required to care for that particular patient, eliminating wasteful clicks and keystrokes. As a result, Aventura helps customers achieve their important initiatives in the areas of EHR adoption and Meaningful Use requirements; PHI data security; mobility; and cost containment. Learn more at

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