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Avantpage Translations Releases White Paper on Capturing The Fastest Growing Healthcare Market In America
Date:6/1/2009

Recent changes in state regulations have forced healthcare providers, insurers, and managed care organizations to take a hard look at the way they interact with limited-English proficient (LEP) clients. The question for the healthcare industry now changes. Instead of "Do I accommodate the LEP market?" we are asking, "How do I get my share of the ethnic market, and how do I keep it?"

Davis, CA (PRWEB) June 1, 2009 -- Avantpage Translations recently released a new white paper, One Body, Many Voices: Claiming The Fastest Growing Healthcare Market In America.

Recent changes in state regulations have forced healthcare providers, insurers, and managed care organizations to take a hard look at the way they interact with limited-English proficient (LEP) clients. The question for the healthcare industry now changes. Instead of "Do I accommodate the LEP market?" we are asking, "How do I get my share of this market, and how do I keep it?"

Cultural differences and language barriers are inherent challenges when trying to reach a diverse population with your marketing message. Recognizing these challenges, Avantpage Translations offers a full suite of Language Assistance services to help clients make the most of this exciting opportunity. Avantpage's white paper was designed to help health care organizations reach out to the Latino and Asian markets, and to give them a starting point in discussing future strategies.

The complete white paper can be downloaded from Avantpage, the healthcare translation specialists. Avantpage will continue to examine the linguistic issues that affect healthcare and keep clients informed as the ethnic markets and regulations change. Contact
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