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Automotive Marketing Firm Force Marketing Now a Dataium Certified Partner
Date:9/11/2013

Atlanta, Ga (PRWEB) September 11, 2013

Force Marketing would like to announce its new strategic alliance with Dataium, the world’s largest compiler of online automotive shopping behavior.

Dataium aggregates behavior from more than 30 million auto shoppers across more than 12,000 automotive websites at any given time. Now a certified Dataium partner, Force Marketing is putting Dataium data to work for its clients in the automotive industry.

The digital marketing specialists at Force Marketing are able to utilize this data to create customized and effective marketing strategies for their automotive clients. Force Marketing’s clients benefit from campaigns that are tailored to of-the-moment automotive shopping trends by metro market based on the Dataium Auto Shopper Intensity (ASI) model.

Because the ASI also measures predicted shopping trends weeks in advance, Force Marketing can help dealers identify future opportunities for the most effective usage of ad dollars.

Thanks to the opportunity to use this data, Force Marketing is able to target in-market consumers based on their shopping behavior for more efficient campaigns, leading to increased conversion rates and decreased costs per lead. It also allows Force Marketing to provide a better buying experience for the consumer by offering unique buying incentives and benefits structured to a consumer’s specific needs.

Force Marketing utilizes Dataium data for the following marketing purposes:

  •         Direct Mail
  •     Paid Search
  •     Online Display Advertising
  •     Search Engine Optimization
  •     Targeted Email Marketing
  •     Retargeting

“Force Marketing has always been a data-first company, but with acc
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Source: PRWeb
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