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AutoTrader.com to Raise Money for St. Jude Children's Research Hospital(R)
Date:11/16/2009

ATLANTA, Nov. 16 /PRNewswire/ -- AutoTrader.com will use the power of its site, which attracts about 15 million unique monthly visitors, to help raise funds for St. Jude Children's Research Hospital. Beginning November 16, visitors to AutoTrader.com will see display ads throughout the site illustrating the research and treatment hospital in Memphis, Tenn., with a "Donate Now" button. Also, individuals who purchase an advertisement to sell a vehicle on AutoTrader.com will have the opportunity to donate to St. Jude as they purchase the ad.

"AutoTrader.com has partnered with St. Jude in numerous ways since 2002," said AutoTrader.com President and CEO Chip Perry. "All of us really believe strongly in the mission of St. Jude and wanted to take our involvement and support of this terrific organization to the next level."

Since 2002, AutoTrader.com has supported St. Jude through a variety of channels and initiatives, including:

  • AutoTrader.com has hosted more than 200 golf tournaments across the country benefiting St. Jude. These tournaments have raised more than $1 million for the research hospital.
  • AutoTrader.com employees volunteer about 4,000 hours per year on St. Jude fundraising projects, including staging and hosting charity golf tournaments, working directly with the hospital in Memphis, Tenn., and participating in St. Jude "Give thanks" Walks.
  • St. Jude has been a charity of choice for the AutoTrader.com employee giving campaign for the past four years.
  • In 2009, for each dealer survey an AutoTrader.com dealer customer completes, AutoTrader.com donated $1 to St. Jude. This program resulted in approximately $4,000 donated to St. Jude.

This new campaign will run through December 31, 2009. The advertising running throughout the AutoTrader.com site features actual St. Jude patients. On the Private Seller package page, the donation amount is $5. People making a don
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SOURCE AutoTrader.com
Copyright©2009 PR Newswire.
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