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Austin Company Makes a Splash at U.S. Olympic Team Swimming Trials
Date:6/25/2008

sed sensitivity of the muscles only lasts for a limited length of time, so the element of time becomes absolutely crucial. If you miss this window of opportunity, there's no way you can stimulate the muscle adaptations to that extent until after the next bout of exercise."

Reese incorporated an early version of PureSport into the training sessions of everyone from his swimmers to friend Roy Spence, of Austin advertising agency, GSD&M, who took the drinks on his much-publicized walk across America.

"In every case, their endurance was better, their recoveries were quicker, they had less post-workout soreness and three of my swimmers broke world records this year," said Reese. "I've been at this a long time; the drinks were definitely a factor."

Humphrey, a seasoned Texas businessman, came on board in late 2007. "The science was there, the results were there and the product was there and tasted great," says Humphrey. "The only thing left to do was to make it more widely available. Our goal is to make PureSport accessible to everyone who wants to enhance how their body deals with strenuous activity, whether that activity is competing in a triathlon, running on a treadmill, cleaning out the garage or chasing after your kids."

Available in grape, fruit punch, lemon lime and banana berry, PureSport Workout and Recovery formulations will be available beginning July 1 at CATZ Sports stores in Arizona, California, Colorado, Massachusetts, New York and Texas, at RunTex stores in Austin and Georgetown, Texas, and online at http://www.puresport.us. A case of 20 oz. bottles (24 servings) and a 3-lb. tub (54 servings) of the PureSport Workout formula will retail for a suggested $55 and $43, respectively. A case of 16 oz. bottles (24 servings) and a 3-lb. tub (19 servings) of the PureSport Recovery formula will retail for a suggested $60 and $33, respectively.

The U.S. Olympic Team Trials for Swi
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