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Austin Company Makes a Splash at U.S. Olympic Team Swimming Trials
Date:6/25/2008

sity of Texas at Austin, in consultation with Eddie Reese, head coach for both UT Austin's men's swim team and the men's 2008 U.S. Olympic swim team. Ivy developed PureSport with three factors in mind: the carbohydrate-to-protein ratio, the timing associated with drinking performance drinks and compliance with the world's major governing bodies in sports.

"The key factor in a sports performance drink is the carbohydrate/protein/electrolyte blend," says Ivy, a world-renowned expert on the role of nutrition in exercise performance. "Carbohydrates provide instant energy and proteins provide sustaining energy. That balance is critical and PureSport contains the optimal blend of carbohydrate and protein for better performance and faster recovery."

In addition to whey protein isolate, which is rich in essential amino acids and provides quick muscle recovery, PureSport includes Maltodextrin, a complex carbohydrate for long-lasting, sustained energy; sodium to replenish losses due to perspiration; magnesium to aid in the protein synthesis that helps prevent muscle breakdown; and potassium to help keep body fluids in balance.

PureSport comes in a powder form and the drinks are made by adding water, not milk, a benefit for those who are lactose intolerant. PureSport drinks do not have caffeine.

According to Ivy, another critical factor with respect to performance drinks is when you drink them and that's why he created two complementary performance drinks. PureSport Workout is used prior to and during exercise to improve endurance and reduce muscle tissue damage while PureSport Recovery is used within 30 minutes of completing a workout to speed the storage of muscle and liver glycogen and promote muscle tissue repair.

"When you exercise," says Ivy, "the muscles become very sensitive to certain hormones and nutrients, and you can initiate many highly desirable training adaptations if you make sure the correct nutrients are present. This increa
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SOURCE PureSport
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