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Aurora St. Luke's Medical Center to Broadcast First Live Surgery Via Twitter in Wisconsin

MILWAUKEE, April 13 /PRNewswire/ --


WHAT: Aurora Health Care will be the first hospital system in Wisconsin to provide live updates of an exclusive, bi-lateral knee replacement surgery on the Internet. Through the social networking site Twitter, Aurora caregivers will provide a running commentary, updates of activities and photos of the procedure. Twitter users will continuously receive messages of 140 characters or less, called 'Tweets' and images through 'TwitPic'.

WHEN: Twitter broadcast begins at 8:00 AM CST, Thursday, April 16, 2009

WHERE: Online: Twitter (Log on to Twitter and follow Aurora_Health by 8:00 AM). Physical Location: Aurora St. Luke's Medical Center, Milwaukee

WHO: Aurora Health Care, Joel Wallskog, M.D.

VISUALS: Twitter screen shots, Facebook screenshots, Aurora Web site screen shots. We will also be offering b-roll of the surgery and operating room activities.

MORE: More information and regular updates leading up to the surgery are available on the Web at, on Twitter and on our Facebook page.

    Contact:  Adam V. Beeson                  Peter Balistrieri
              414-649-3915                    262-510-8082

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SOURCE Aurora Health Care
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