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Aurora Man's Guinness World Record Attempt Goes Social
Date:1/28/2010

/189379531359?ref=ts" onclick="linkClick( this.href );" target="_blank" title="Facebook fan page">Facebook fan page and a Facebook cause page.

From there, he linked the blog to the Facebook fan page as well as to Hood’s LinkedIn profile and Twitter account which were already set up. Now, when Hood adds an update to his blog it automatically feeds into the LinkedIn profile, Facebook and is tweeted on Twitter.

Basilico sees social media as an underutilized method for financially-strapped non profit organizations to get their message out.

“Social media is a tool that can generate awareness really fast,” says Basilico. “Look at what recently happened in Iran and Haiti. The first information coming out was through Twitter. Right now, the various networking sites are all buzzing with donation opportunities and information about the Haitian earthquake.

“If you have a legitimate message to send, you can easily leverage the social networks to create relationships with a broader audience,” continues Basilico. “That is what I’ve done for George; he has an amazing story, but needed some help to let people know.”

As far as Hood is concerned, training continues to be a main focus; that, and being a father to three sons. Besides raising money, Hood hopes to serve as an inspiration to others, especially to youth. His message: “Nothing is ever good enough; strive to reach bigger goals and don’t give up.”

With the challenge Hood is facing, “don’t give up” will likely become a battle cry. Expect to see it buzzing through the social networks as the record attempt transpires in April.

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