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Aurora Man's Guinness World Record Attempt Goes Social
Date:1/28/2010

Leading up to April's Attempt, George Hood Utilizes Blogging, Facebook, Twitter, and LinkedIn to Raise Awareness, Funds

Aurora, IL (PRWEB) January 28, 2010 -- George Hood is not afraid of challenges. And that’s a good thing. The Ultra endurance athlete is currently training to break the Guinness world record in stationary (spin) bike riding, a fundraising feat that will benefit the Fox Valley United Way youth programs and the Injured Marine Semper Fi Fund (IMSFF).

Already a three-time world record holder, the 300 hour Ride IV Reasons record attempt will take place April 11-24, 2010 at Aurora’s Rush-Copley Healthplex (1900 Ogden Avenue, Aurora). Hood’s previous record setting rides have benefitted other charity groups, with nearly $100,000 raised.

Hood realizes that besides preparing for the mental and physical tests he faces, he must also address the challenge of charitable fund raising during a depressed economy. His solution is to reach out to the public via social media channels.

“I’m trying to raise money and awareness through a grass-roots effort,” says Hood. “But I don’t have time to go door-to-door to collect money. I needed to find a better way.”

Enter Brian Basilico, director of direction for B2b Interactive Marketing in Aurora, a marketing firm savvy in the use of social media and networking. Basilico helped Hood to set up a Ride IV Reasons blog, a

Source: PRWeb
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