Navigation Links
Aurora Health Care Twitter-Surgery A Success

MILWAUKEE, April 16 /PRNewswire/ -- Aurora Health Care produced a live "twitter-cast" of a bi-lateral knee replacement this morning. This first, in Wisconsin, was a successful educational broadcast that helped to reach thousands of viewers.



During the surgery, Aurora caregivers posted updates as "tweets" and answered questions from people before, during, and after the procedure.

Aurora's total number of Twitter followers grew from 930 followers last week to this morning where it registered 1,700 followers. Then, from 7:30AM to 11:00AM the number spiked to 2,240. Followers included patients, press, doctors, staff, and other hospitals, to name a few.

During the surgery, Aurora posted more than 250 tweets and received 180 replies with questions and comments. Aurora also saw its content being shared more than 75 times through re-tweets to other networks.

News of Aurora's live surgery on Twitter traveled quickly alerting representatives of the show, "Good Morning America" who then covered the surgery on a segment (

"This was an educational experience not only for the thousands of audience members, but for Aurora as well," said Jeff Smith, vice president of medical affairs at Aurora St. Luke's Medical Center. "This event helped us to better identify the information people need to alleviate fears, dispel myths, and learn about a potential procedure."

Following the operation, orthopedic surgeon, Joel Wallskog, M.D., deemed the surgery smooth and successful.

It is believed that today's experience will lead to future "twitter-casts" by Aurora Health Care.

Aurora Health Care is a not-for-profit health care provider and a nationally recognized leader in efforts to improve the quality of health care. Aurora offers services at sites in more than 90 communities throughout eastern Wisconsin.

Online newsroom:

SOURCE Aurora Health Care
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Aurora Health Care Teams With Community Groups for Special Earth Day Neighborhood Cleanup
2. Aurora Health Care Unveils Groundbreaking Research Technology
3. Aurora St. Lukes Medical Center to Broadcast First Live Surgery Via Twitter in Wisconsin
4. Aurora Health Care Breast Centers Receive National Recognition
5. Aurora Chosen as Preferred Provider for Workers on 2 Major State Road Projects
6. Aurora BayCare is Wisconsins First Nationally Accredited Breast Program
7. Nationally Recognized Oncologist to Lead Aurora Health Cares Cancer Services
8. Aurora West Allis Medical Center Ranked Among the Top 100 U.S. Hospitals
9. AARP Magazine Lists Aurora St. Lukes Medical Center Among the 126 Best Hospitals in the United States
10. Stephen Bablitch to Join Aurora Health Cares Senior Leadership Team
11. Aurora Wins Gold Well Workplace Award for Commitment to Employee Health and Well-Being
Post Your Comments:
(Date:11/28/2015)... CA (PRWEB) , ... November 28, 2015 , ... Pixel ... fully customizable media panels to choose from, the possibilities are endless. Users have full ... more. With the ProPanel: Pulse masking effects, users are sure to get heads to ...
(Date:11/27/2015)... Los Angeles, CA (PRWEB) , ... November 27, 2015 , ... ... new study carried out by the University of Toronto and the University of British ... number of hospitalizations for head injuries. The article explains that part of the reason ...
(Date:11/27/2015)... ... 2015 , ... A team of Swiss doctors has released a report on ... just posted the findings on the website. Click here to read the details ... mesothelioma patients who were treated with chemotherapy followed by EPP surgery. Among the 106 ...
(Date:11/27/2015)... ... November 27, 2015 , ... Lizzie’s Lice Pickers just announced a special promotion ... off of their purchase of lice treatment product. In addition, customers will receive a ... company spokesperson. “Finding lice is a sure way to ruin the holidays, so we ...
(Date:11/27/2015)... LOS ANGELES, CA (PRWEB) , ... November 27, 2015 , ... MPWH, the No.1 Herpes-only ... age of 30 (see Table 1-1 ). More than 3.7 billion people under ... simplex virus type 1 (HSV-1), according to WHO's first global estimates of HSV-1 infection ...
Breaking Medicine News(10 mins):
(Date:11/27/2015)... , Niederlande, November 27, 2015 ... fotodynamischer Bremachlorin-Therapie bei fortgeschrittenem Krebs.   --> ... Bremachlorin-Therapie bei fortgeschrittenem Krebs.   --> ... Bremachlorin-Therapie bei fortgeschrittenem Krebs.   Clinical ... --> Clinical Cancer Research vom ...
(Date:11/26/2015)... 26, 2015 Un nuevo enfoque ... para el cáncer avanzado.   --> ... fotodinámica de Bremachlorin para el cáncer avanzado.   ... inmunoterapia con la terapia fotodinámica de Bremachlorin para el ... . --> Clinical Cancer Research . ...
(Date:11/26/2015)... , Nov. 26, 2015 Research and Markets ... "Asia Pacific Cardiac Pacemaker Market Outlook to 2019 - Rise ... the Demand " report to their offering. ... --> Boston scientific and others. ... players including Medtronic, Biotronik, Boston scientific ...
Breaking Medicine Technology: