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Augmented and Virtual Reality Market Estimated to Be Worth $1.06 Billion by 2018
Date:8/8/2014

hardware in augmented reality products will help to overcome the existing bottlenecks. Currently, manufacturers of smartphones and tablets are incorporating powerful processors and sensors to increase the accuracy.

The technological advancements have completely changed the traditional approach of marketing and promotion. The advent of smartphones and internet combined with augmented reality provides users a highly convenient way to research and purchase goods and services from anyplace, anytime which gives good dimension to e-commerce applications. Augmented reality and virtual reality are the evolving digital technologies that deliver more enhanced, appropriate, and immersive shopping experiences to customers.

There are many advantages of using augmented reality technology in retail industry which includes virtual fitting rooms and 3D preview that let the customer to try product online. Augmented reality technology enables a new form of visualization which can also be regarded as an effective marketing technique. Specifically, augmented reality empowers advertising campaigns and can boost brand recognition.

Augmented reality brings further features to business and education and also numerous studies have previously shown the benefits of creating combined augmented reality environments. In business and education, augmented reality helps the user to acquire knowledge through entertainment. This technology is quickly spreading to other applications like gaming, medical as well.

Geographical split for every application is included in the report as the market share of different applications of Augmented Reality And Virtual Reality Market varies from one region to another. This report describes the overall market into four major geographical segments, namely, North America, Europe, APAC, and ROW. North America and Europe is the market leader in the overall Augmented And Virtual Reality Market, followed by APAC. In ROW, the Middle East, and
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Source: PRWeb
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