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Audience Selected as One of Two Finalists for Most Innovative True Mobile Start-Up for the '2008 GSMA Mobile Innovation Global Awards'
Date:2/10/2008

Company to debut industry-first voice processor based on human hearing system at Mobile World Congress, Hall 7, booth 7D50, as well as in the

Innovation Marketplace

BARCELONA, Spain, Feb. 10 /PRNewswire/ -- MOBILE WORLD CONGRESS -- Audience today announced the company was selected as one of two finalists in the category of Most Innovative True Mobile Start-Up for the "2008 GSMA Mobile Innovation Global Awards," sponsored by Ericsson and FierceWireless.

"We congratulate Audience for being selected as a finalist in the category of Most Innovative True Mobile Start-Up for the '2008 GSMA Mobile Innovation Global Awards,' which are given to companies developing breakthrough technology in the mobile industry," said Bill Gajda, Chief Commercial Officer of the GSMA.

Jennifer Stagnaro, VP Marketing of Audience, said, "We are honored to be a finalist for this GSMA award, validating Audience as a company with a truly innovative technology that will make a positive impact on the mobile marketplace."

Audience also announced today the industry's first voice processor based on the intelligence of the human hearing system, which the company began sampling to mobile handset manufacturers.

The Audience Voice Processor is the first custom IC that is modeled after the most efficient and accurate auditory system, the human hearing system. By thoroughly understanding the entire audio pathway -- from the cochlea to the brainstem to the thalamus and cortex -- Audience is the first company to deliver a commercial product based on the science of Auditory Scene Analysis (ASA), or the grouping and processing of complex mixtures of sound. Because the Audience Voice Processor handles signals the way people actually perceive specific sounds, Audience is able to identify and suppress noise sources in an extremely efficient and accurate manner.

About Audience

Audience is a voice processor company that enables clear communications anywhere with noise suppression technology based on the intelligence of the human hearing system. The technology is applicable across a broad range of consumer products where voice needs to be intelligible in noisy environments, and its first commercial product is for the mobile handset market. Audience was selected as one of two finalists in the category of Most Innovative True Mobile Start-Up for the "2008 GSMA Mobile Innovation Global Awards." The company is one of 34 founding member companies of the Open Handset Alliance and the only one with advanced noise suppression technology. Investors in Audience include Vulcan Capital, NEA, Tallwood Venture Capital and VentureTech Alliance. Audience, http://www.audience.com, is based in Mountain View, California.


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