Navigation Links
Attractive names sustain increased vegetable intake in schools
Date:9/16/2012

The age-old parental struggle of convincing youngsters to eat their fruits and vegetables has some new allies: Power Punch Broccoli, X-Ray Vision Carrots and a host of catchy names for entrees in school cafeterias. Cornell University researchers studied how a simple change, such as using attractive names, would influence elementary-aged children's consumption of vegetables.

In the first study, plain old carrots were transformed into "X-ray Vision Carrots." 147 students ranging from 8-11 years old from 5 ethnically and economically diverse schools participated in tasting the cool new foods. Lunchroom menus were the same except that carrots were added on three consecutive days. They found, for example, that by naming plain old carrots "X-ray vision carrots," fully 66 percent of the carrots were eaten, far greater than the 32 percent eaten when labeled "Food of the Day" and the 35 percent eaten when unnamed.

"This research suggests that schools have a low-cost or even no-cost solution to induce children to consume more nutritious foods," said Brian Wansink, lead author of the study and professor of marketing at the Dyson School of Applied Economics and Management at Cornell. His co-authors are Cornell associate professor of marketing David Just, Collin Payne of New Mexico State University, and student Matthew Klinger.

"These results demonstrate that using attractive names for healthy foods increases kid's selection and consumption of these foods and that an attractive name intervention is robust, effective and scalable at little or no cost," Wansink said. "This research also confirms that using attractive names to make foods sound more appealing works on individuals across all age levels."


'/>"/>
Contact: Sandra Cuellar-Healey
foodandbrandlab@cornell.edu
607-254-4960
Cornell Food & Brand Lab
Source:Eurekalert  

Page: 1

Related medicine news :

1. ... But names could really hurt me
2. President Obama names SF State math professor a top young scientist
3. Mesothelioma Victims Center Now Urges US Navy Veterans Or Individuals With Mesothelioma To Call Them For The Names Of The Best Mesothelioma Attorneys & Treatment Options
4. The Mesothelioma Victims Center Now Offers The Names Of the Best Mesothelioma Attorneys To Senior Citizens Diagnosed With Mesothelioma Because They Have Rights Too
5. US Drug Watchdog Says Its Critical All DePuy Pinnacle Hip Implant Recipients Know The Symptoms Of A Failure And They Offer The Names Of The Best Attorneys For Victims
6. Mesothelioma Victims Center Urges US Navy Veterans or Anyone with Mesothelioma to Call Them for the Names of the Best Mesothelioma Attorneys in the US-Quality Matters
7. Mesothelioma Victims Center Now Offers All Families Dealing With A Mesothelioma Diagnosis The Names Of The Best Mesothelioma Attorneys-No Other Group Offers this Service
8. US Drug Watchdog Now Offers Victims of All Metal Hip Implant Failure the Names of the Best Attorneys & Calls Metal Hip Implants a Train Wreck with Up to 500,000 Victims
9. Mesothelioma Victims Center Now Offers A US Navy Veteran Individual Or Family Dealing With Mesothelioma The Names Of The Best Mesothelioma Attorneys--Quality Matters
10. US Drug Watchdog Launches Now Calls Transvaginal Mesh A Disaster For 100,000's of US Women Recipients And Offers The Names and Contacts Of The Best Women Attorneys
11. US Drug Watchdog Now Urges All Recalled DePuy ASR Hip Implant Recipients Call Them For The Names Of The Best Attorneys Out Of Fear The Recipients Will Get Nothing
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Attractive names sustain increased vegetable intake in schools
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, ... at Work award to iHire in recognition of their exemplary accomplishments in worksite health ... annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. ...
(Date:6/24/2016)... ... ... Those who have experienced traumatic events may suffer from a complex set ... drug or alcohol abuse, as a coping mechanism. To avoid this pain and suffering, ... traumatic event. , Trauma sufferers tend to feel a range of emotions, from depression, ...
(Date:6/24/2016)... ... 24, 2016 , ... The Pulmonary Hypertension Association (PHA) learned ... receive two significant new grants to support its work to advance research and ... by recognizing patients, medical professionals and scientists for their work in fighting pulmonary ...
(Date:6/24/2016)... ... ... Comfort Keepers® of San Diego, CA is excited to announce they are ... drive cancer patients to and from their cancer treatments. Comfort Keepers provides quality ... and ongoing independence. Getting to and from medical treatments is one of the ...
(Date:6/24/2016)... Georgia (PRWEB) , ... June 24, 2016 , ... ... awards today at the Clinical Decision Making in Emergency Medicine conference in Ponte ... have authored journal articles published in Emergency Medicine Practice and Pediatric ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 24, 2016 According to a ... (Standard Pen Needles, Safety Pen Needles), Needle Length (4mm, ... Hormone), Mode of Purchase (Retail, Non-Retail) - Trends & ... studies the market for the forecast period of 2016 ... 2.81 Billion by 2021 from USD 1.65 Billion in ...
(Date:6/23/2016)... , June 23, 2016 Research and ... Global Market - Forecast to 2022" report to their ... treatment method for the patients with kidney failure, it replaces ... fluid from the patient,s blood and thus the treatment helps ... and chloride in balance. Increasing number of ...
(Date:6/23/2016)... , June 23, 2016 Research ... MEMS Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data ... analysis. Assessment of major trends with potential impact on the ... analysis of market segmentation which comprises of sub markets, regional ...
Breaking Medicine Technology: