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AthletiCo Physical and Occupational Therapy and Chicago White Sox Partner for 7th Inning Stretch Fan Cam
Date:4/1/2010

Stretch Fan Cam contributes to overall game experience and provides healthy lifestyle message.

(Vocus) April 1, 2010 -- AthletiCo Physical Therapy and Occupational Therapy has signed a three-year commitment with the Chicago White Sox to be the team’s sponsor of the 7th Inning Stretch Fan Cam for the 2010 through 2012 Major League Baseball (MLB) seasons.

As a partner of the Chicago White Sox since 2004, AthletiCo worked with the White Sox during the offseason to come up with a new opportunity to engage fans in a way that would both contribute to the overall game experience and provide a healthy lifestyle message. The 7th Inning Stretch Fan Cam was created with this in mind and will provide an interactive means to educate fans on the importance of injury prevention in their daily activities.

With over 50 physical and occupational therapy centers throughout Illinois and Milwaukee, AthletiCo understands the importance of communicating healthy lifestyle tips to the communities they serve.

“Stretching and flexibility are important components of injury prevention and play a large role in improving one’s overall health,” says Mark Kaufman, PT, ATC, and AthletiCo’s president and founder. “Every day, the AthletiCo team incorporates stretching exercises into patient exercise programs in order to increase range of motion and improve circulation, advancing the person to their rehabilitation or fitness goal.”
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