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Athletes for Hope Awarded $2 Million Grant by Kellogg Foundation

Grant to be Used to Launch Two New Programs in 2010 Focusing on Professional, Olympic, and Recreational Athletes

Washington, D.C. (PRWEB) June 17, 2010 -- Athletes for Hope (AFH), an entrepreneurial non-profit founded by 12 of the world’s most philanthropic athletes including Andre Agassi, Muhammad Ali, and Lance Armstrong for the purpose of inspiring all athletes to engage in positive social impact, has been awarded a $2 million grant from The W.K. Kellogg Foundation. In addition to supporting the current programming at AFH, the Kellogg grant will also help fund two new programs launching in late 2010: “Causeway” which provides a roadmap for professional athletes and their advisors to follow when exploring philanthropic opportunities and “Good Game” which connects young athletes to community service through sport.

The Causeway program will primarily serve as a resource to professional and Olympic athletes and their advisors at every level of their philanthropic engagement and will encourage high standards throughout the process. Causeway will provide compelling alternatives to forming foundations, which can be an ineffective way for athletes to make an impact, but will also provide athletes who have already started their own foundation with a guide on best practices.

Separately, Good Game is a new curriculum-based program designed for recreational athletes ages 8-18, particularly those in under-resourced communities. Good Game uses sport drills to align the training and mindset that makes for great athleticism and sportsmanship with applications for how young athletes can apply similar skills to make a difference in their communities.

"In the past three years we have seen firsthand how powerful the sports philanthropy movement can be,” said Ivan Blumberg, CEO of Athletes for Hope. “With the generous support of the Kellogg Foundation, we are able to launch these two new programs that address critical needs within the sports community and will impact generations to come.”

Greg Taylor, vice president for programs at the Kellogg Foundation shares in this vision: “AFH’s dedication to their cause and commitment to empowering young children to make a difference speaks directly to the values and objectives of our foundation. We are thrilled to support such a dynamic and innovative organization and are looking forward to collaborating on these programs.”

It is important to note that the AFH model focuses on the athlete’s time, not money with the goal of creating lasting service and dedication through connection between athletes and their community. It is this connection that bolsters the social impact that individual athletes already possess.

“One of the victories I have felt along this path has been Athletes for Hope because it started with the realization that while each of the AFH Founders have achieved enough to create our own platform and do the things we dreamed about, we’ve realized that even in our privileged position, we’re stronger standing shoulder to shoulder,” said AFH Founding Athlete, Andre Agassi.

In just 3 years, AFH has quickly advanced to the forefront of sports philanthropy by educating athletes about philanthropic opportunities, connecting them with charities that best fit their passions, and recognizing their efforts to inspire others. Nearly 1,000 athletes spanning over 50 professional and Olympic sports have joined forces with AFH to get involved in philanthropy efforts on a local and national level. AFH has completed over 600 matches between athletes and charities and has delivered its educational workshop to members of the NBA, MLB, MLS, LPGA, ATP, WTA, NFLPA, AVP, and members of the US Olympic movement.

About Athletes for Hope

Athletes for Hope's is a 501(c) (3) charitable organization founded by an elite group of 12 athletes with a shared passion for philanthropy. Its mission is to educate, encourage, and assist athletes in their efforts to contribute to community and charitable causes; to increase public awareness of those efforts; and to inspire others to do the same. For more information, go to:

Athletes for Hope's 12 Founding Athletes are: Andre Agassi, Muhammad Ali, Lance Armstrong, Warrick Dunn, Jeff Gordon, Mia Hamm, Tony Hawk, Andrea Jaeger, Jackie Joyner-Kersee, Mario Lemieux, Alonzo Mourning and Cal Ripken, Jr.

For more information, contact Margaret Murton, Athletes for Hope marketing and communications manager, at 301-263-7863. For more information about Athletes for Hope, visit

About the W.K. Kellogg Foundation

Established in 1930, the W.K. Kellogg Foundation supports children, families and communities as they strengthen and create conditions that propel vulnerable children to achieve success as individuals and as contributors to the larger community and society. Grants are concentrated in the United States, Latin America and the Caribbean, and southern Africa.

For further information, please visit the Foundation’s website at


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