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Athletes for Hope Awarded $2 Million Grant by Kellogg Foundation
Date:6/17/2010

Grant to be Used to Launch Two New Programs in 2010 Focusing on Professional, Olympic, and Recreational Athletes

Washington, D.C. (PRWEB) June 17, 2010 -- Athletes for Hope (AFH), an entrepreneurial non-profit founded by 12 of the world’s most philanthropic athletes including Andre Agassi, Muhammad Ali, and Lance Armstrong for the purpose of inspiring all athletes to engage in positive social impact, has been awarded a $2 million grant from The W.K. Kellogg Foundation. In addition to supporting the current programming at AFH, the Kellogg grant will also help fund two new programs launching in late 2010: “Causeway” which provides a roadmap for professional athletes and their advisors to follow when exploring philanthropic opportunities and “Good Game” which connects young athletes to community service through sport.

The Causeway program will primarily serve as a resource to professional and Olympic athletes and their advisors at every level of their philanthropic engagement and will encourage high standards throughout the process. Causeway will provide compelling alternatives to forming foundations, which can be an ineffective way for athletes to make an impact, but will also provide athletes who have already started their own foundation with a guide on best practices.

Separately, Good Game is a new curriculum-based program designed for recreational athletes ages 8-18, particularly those in under-resourced communities. Good Game uses sport drills to align the training and mindset that makes for great athleticism and sportsmanship with applications for how young athletes can apply similar skills to make a difference in their communities.

"In the past three years we have seen firsthand how powerful the sports philanthropy movement can be,” said Ivan Blumberg, CEO of Athletes for Hope. “With the generous support of the Kellogg Fo
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