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Athletes and TV Stars Join Together for a Good Cause During ESPY Awards Week
Date:7/18/2014

Los Angeles, CA (PRWEB) July 18, 2014

GBK, the luxury lifestyle gift lounge and special events company, honored the 2014 ESPY Awards’ Nominees and other special guests with their GBK Pre-Awards Lounge, hosted at the W Hollywood on July 16th. GBK’s guests had the opportunity to enjoy a fun-filled day of excellent music, food, poker tournament, charity fundraising and memorable gifts.

GBK’s blend of entertainment, celebrity marketing and charity fundraising consistently sets new standards for the industry and this event was no different. With the help of participating sponsors and generous celebrity guests, 100% of the buy-in to the tournament went to charity and approximately $60,000 was raised to benefit The Model Citizen Fund by the end of the event. The Model Citizen Fund distributes life-sustaining backpacks filled with 150 items that include food, health, and survival essentials to the homeless and disaster victims, giving them the tools and confidence to build/rebuild their lives.

The other benefiting charities of the GBK Luxury Lounge included Operation Gratitude, a 501(c)(3), non-profit, volunteer-based organization that annually sends 100,000 care packages filled with snacks, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in hostile regions, to their children left behind and to Veterans, First Responders, Wounded Warriors and their Care Givers (operationgratitude.com). Echoes of Hope, a non-profit that strives to awaken the spirit of hope in the lives of emancipated foster youth, as well as other vulnerable youth in the community by providing resources, knowledge, skills, love and support they need to reach their full potential (echoesofhope.org). My Life My Power, a 501©3 Charity which works with kids, parents and schools around the nation with issues like bullying, drugs and alcohol, and dropouts (mylifemypower.org).

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