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Athletes and TV Stars Join Together for a Good Cause During ESPY Awards Week

Los Angeles, CA (PRWEB) July 18, 2014

GBK, the luxury lifestyle gift lounge and special events company, honored the 2014 ESPY Awards’ Nominees and other special guests with their GBK Pre-Awards Lounge, hosted at the W Hollywood on July 16th. GBK’s guests had the opportunity to enjoy a fun-filled day of excellent music, food, poker tournament, charity fundraising and memorable gifts.

GBK’s blend of entertainment, celebrity marketing and charity fundraising consistently sets new standards for the industry and this event was no different. With the help of participating sponsors and generous celebrity guests, 100% of the buy-in to the tournament went to charity and approximately $60,000 was raised to benefit The Model Citizen Fund by the end of the event. The Model Citizen Fund distributes life-sustaining backpacks filled with 150 items that include food, health, and survival essentials to the homeless and disaster victims, giving them the tools and confidence to build/rebuild their lives.

The other benefiting charities of the GBK Luxury Lounge included Operation Gratitude, a 501(c)(3), non-profit, volunteer-based organization that annually sends 100,000 care packages filled with snacks, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in hostile regions, to their children left behind and to Veterans, First Responders, Wounded Warriors and their Care Givers ( Echoes of Hope, a non-profit that strives to awaken the spirit of hope in the lives of emancipated foster youth, as well as other vulnerable youth in the community by providing resources, knowledge, skills, love and support they need to reach their full potential ( My Life My Power, a 501©3 Charity which works with kids, parents and schools around the nation with issues like bullying, drugs and alcohol, and dropouts (

At the lounge, celebrities and media guests were greeted by the sounds of DJ Wes Wes and enjoy complimentary refreshments from participating sponsors Jalisco’s Mobile Taco Grill; Zipz Wines, wine in an elegant, portable wine glass made from high-quality PET plastic that looks and feels like traditional glassware, but is safe to use in places where glass is not an option; LIQRpop, a hard frozen confection with a full serving of alcohol contained separately inside which can be either injected over the frozen cocktail flavored surface, or sucked from inside the pop while enjoying the frozen outer confection; and The Better Chip®, a fun, great tasting snack in bold flavors that is so dip-able that it is available in the deli section at grocery stores near the hummus, salsa and other dips rather than the chip aisle.

David Barton Gym was on site gifting complimentary 6 month memberships; Palace Resorts and Caribbean Living, gifted a 4 night stay for two at Moon Palace compliments of Palace Resorts; Phase-IV Scientific Health and Performance Center, offered a certificate to take the VO2 test which is a science-based snapshot of your current fitness that will help you achieve your goals with an individual daily workout plan; products from Ripped Cream Protein Coffee Creamer, the first all natural protein coffee creamer in Chizzled Chocolate and Lean Vanilla Bean; ROBDECHI, a brand of patented hybrid scarves and outwear accessories, on site gifting premium Robdechi Snapbacks; The Pillow of Health, the first completely self adjustable healthy pillow where it is a perfect fit every time, gifting their deluxe pillows; Daniel Bass, a jewelry designer that makes jewelry for the rockstar in all of us, gifting Tribal Dog Tags made in silver and palladium; Geekbox Speakers, gifting their Mini Bluetooth Speaker/Jukebox; HYDRIVE Energy Water, a light, non-carbonated and refreshing energy boost with only 30 calories and nutrient enhanced formula; luxury beauty products from Beauty Kitchen; and Chattem, Inc. – one of the leading manufacturers of branded consumer healthcare products in the United States who was on site gifting Icy Hot Smart Relief.

Also on site was LG Electronics, gifting their Bluetooth headphones - The Ultimate Audio Solution for Life on the Go; 2K Sports gifting their video games including Borderlands, Civilization V, and NBA2K; Zumer Sport, an innovative company that makes products out of actual sports ball materials; was on site gifting their patented backpacks; Tryst Electronic Smoking Products, gifting Tryst electronic cigars and hookahs in gourmet e-juice flavors that are made in the USA; Maxim Mattress, providing limited edition, Luxury mattress, manufactured from hand-selected materials; Beauty Kitchen JH Design Group, a leader in the licensed apparel world, gifting high-end jackets; and BESTofLEGACY, known as the Rolls Royce of press clip scrapbooks, provided a $400 gift certificate towards their service.

Green Room snacks were provided by Pretzel Crisps, popchips, Combos, Marathon Bar, Pasta Chips, Vita Coco, and Monster Energy.

GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to

GBK is not affiliated with, endorsed, or sponsored by ESPN, the ESPY Awards, ABC, Inc., The Walt Disney Company, or The Hearst Corporation.

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Source: PRWeb
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