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Athena Lash Serum Premiers at America's Beauty Show, Chicago
Date:2/28/2008

Within Weeks Healthy Eyelashes Appear Longer, Thicker and Fuller

COTO DE CAZA, Calif., Feb. 28 /PRNewswire/ -- Athena Bioscience, a leading Orange County-based cosmeceutical company, today announced that it will premier its newest product, Athena Lash Serum, at America's Beauty Show in Chicago, March 1 - 3. America's Beauty Show is one of the largest and finest shows for salon professionals in North America.

Athena Lash Serum is the new generation of eyelash conditioner. Its revolutionary formula boasts gentle conditioners and the essential active ingredients scientifically proven to improve lash health. Within weeks healthy lashes appear longer, thicker and fuller.

"Athena Lash Serum is unique because of its advanced active ingredients, improved conditioners and non-irritating formula," said Gary D. Lorge, founder and president of Athena Bioscience.

Applied in the evening at the base of lashes, Athena Lash Serum eliminates the need for eyelash extensions and other chemical alterations. The fast-acting formula works quickly to promote an improved lash lifecycle and transform the look of lashes by giving them the therapy/deep conditioning they need to live up to their fullest potential.

Athena Lash Serum is hypoallergenic, fragrance free and safe for sensitive eyes and contact lens wearers. Learn more and shop at AthenaBioscience.com.

Athena Bioscience develops products based in science and rooted in beauty that keep the signs of aging at bay for its customers the world over. The company was founded by former pharmaceutical executives who know -- without doubt -- that scientific research and breakthroughs are the most powerful tools available to help repair, restore and revitalize the skin. Responding to demand, the company was formed under the condition that it would use medically-based scientific research to focus entirely on discovering new products that make women and men look as young as they feel. Learn more and shop at AthenaBioscience.com.

Media Contact:

Lori Serrato Olin

lolin@athenabioscience.com

949.697.3338


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SOURCE Athena Bioscience
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