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AstraZeneca and the Artery Explorer Take California Residents on Virtual Journey Through the Arteries
Date:7/31/2009

ulatory system as the arteries become narrow and blocked with plaque. Along the way, they will confront common risk factors for athero, such as LDL (bad) cholesterol, high blood pressure, and smoking. The experience concludes with a head-on collision with a blood clot, demonstrating how athero can result in a heart attack or stroke.

Atherosclerosis can begin in early adulthood and may continue as a person ages(5), making it especially important for the senior population to understand their risk factors. By allowing people to experience this otherwise silent disease, the Artery Explorer will educate attendees at the 2009 Senior Games about atherosclerosis and encourage them to take steps to take care of their arteries.

"As a proud national sponsor of both the US AGAINST ATHERO movement and the 2009 Senior Games, AstraZeneca has a commitment that goes beyond research and includes early detection and patient education programs," said Anne Blackwood, Associate Director of Government Affairs, AstraZeneca Pharmaceuticals LP, US. "We've brought these two programs together to help make a difference for Senior Games athletes and their families by encouraging them to become advocates for their own health and to take action."

Since its 2008 launch, the US AGAINST ATHERO campaign has educated over 100 million Americans about preventing and managing atherosclerosis. In 2009, the Artery Explorer will visit 16 major cities across the US. At the 2009 Senior Games, the Artery Explorer will be situated on the Stanford University campus in Palo Alto, Calif. Attendees can also visit the main AstraZeneca display in the Athlete Village. For people who can't visit the Artery Explorer in person, a video is available at www.athero.com, in addition to more information about atherosclerosis and an opportunity to enroll in the educational Athero IQ program.

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SOURCE AstraZeneca
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