Heart disease is the number one killer of Hispanic Americans, claiming the lives of 28.6 percent of the more than 122,000 Hispanics who die each year.(1) Additionally, athero typically has no signs or symptoms until an artery becomes severely narrowed or completely blocked. At this point, people often suffer a heart attack, stroke, or other serious, potentially fatal, health problems.
Inside the Artery Explorer, participants travel through the winding path of the human circulatory system as the arteries become narrow and blocked with plaque. Along the way, people are confronted by common risk factors for athero, such as LDL (bad) cholesterol, high blood pressure, and smoking. The experience, which is narrated and illustrated in Spanish, culminates with a head-on collision with a blood clot; memorably demonstrating how athero can lead to heart attack and stroke.
For more information about athero, visit www.LaAtero.com. To receive additional information, be sure to click the link for the AteroInformados program, an ongoing educational series packed with information about athero, tips for staying active and eating healthy, and questions for your doctor. AstraZeneca will also make a $1 donation, up to a total of $25,000, to the National Latina Health Network, a non-profit organization that addresses critical health concerns affecting Latinas and their families. The Web site also features a video of the journey through the arteries for those unable to experience the Artery Explorer in person.
About Atherosclerosis (Athero)
Athero is the progressive buildup of plaque -- made of fat, cholesterol, and other substances -- in the inner walls of the arteries.(2) Elevated cholesterol and other risk factors can contribute to the disease, and for many, the disease progresses silently, with no visible signs or symptoms.(3) A
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