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AstraZeneca, the National Alliance for Hispanic Health and LULAC Join Forces to Promote Needed Heart Health Education in Hispanic Communities
Date:5/20/2009

Community Partnership Designed to Urge Families to Take Action against Atherosclerosis

WILMINGTON, Del., May 20 /PRNewswire-FirstCall/ -- AstraZeneca (NYSE: AZN) today kicks off the 2009 JUNTOS CONTRA LA ATERO campaign, featuring the Artery Explorer -- a state-of-the-art, multisensory, motion simulator that helps people visualize atherosclerosis (athero), the progressive build-up of plaque inside the arteries. For a second year in a row, AstraZeneca has partnered with the National Alliance for Hispanic Health (The Alliance) and the League of United Latin American Citizens (LULAC) to bring the Artery Explorer and education materials to Hispanic communities throughout the country.

"Education is the most important tool we have in helping our community understand the health issues that concern us the most," said Dr. Jane L. Delgado, President and CEO of The Alliance. "We look forward to another successful year in reaching even more families with valuable information on atherosclerosis."

Designed to help bring awareness and understanding of athero and encourage people to take steps to protect their arteries, a national, bilingual education movement called JUNTOS CONTRA LA ATERO/ US AGAINST ATHERO was conceived over two years ago. The goal of the campaign is to increase awareness of the leading cause of stroke and heart disease -- atherosclerosis, and help people fight athero with knowledge.

"The JUNTOS CONTRA LA ATERO initiative has helped positively affect the Hispanic community by raising heart health awareness and visually bringing to life the physical effects of a silent disease," said Brent Wilkes, national executive director of LULAC. "Our mission is to help AstraZeneca spread the word and rally our community to take a more proactive role in maintaining family heart health."


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SOURCE AstraZeneca
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