Association of Peruvian Anchovy Producers Pursues MSC Cer...( The Peruvian Anchovy Association has...),Health

"The Peruvian Anchovy Association has worked hard to ensure the recovery and sustainability of the anchovy fishery," said Emond. "MSC certification validates the work the association has done and the sacrifices its members have made in not only saving this fishery, but in keeping it healthy and thriving for more than 35 years. And, the Walton Family Foundation has been a huge help as well in getting the association to the point where it could proceed with the certification process."

In recognition of their crucial roles as environmental leaders, companies like Unilever and Wal-Mart have ramped up their global green commitments - managing their environmental effects, reducing their footprints, and ensuring their suppliers source products from sustainable, well-managed industries. At Wal-Mart's 2008 Sustainability Symposium in Beijing, China, Wal-Mart Vice Chairman, Mike Duke, and CEO, Lee Scott, laid Wal-Mart's supply chain sustainability standards on the line, letting suppliers know what is expected of them in the years to come and taking an unprecedented step in doing so: By 2012, Wal-Mart has publicly and emphatically stated it will not purchase from suppliers who do not live up to its sustainability standards. Additionally, 95 percent of all fresh and frozen wild-caught seafood in North American Wal-Mart stores must bear the MSC's blue ecolabel.

"Fisheries and organizations that choose to pursue certification receive more than just the opportunity to use the MSC's blue ecolabel on their products. They join the ranks of the more than 100 major seafood businesses, fishing groups, and conservation organizations that back the MSC, supporting well-managed fisheries and helping preserve global fish stocks. That's an incredible gift to future generations," said Emond.

The Association of Peruvian Anchovy Producers' decision to pursue MSC certification also benefits its business partners. Ecolabeling and conscious consumerism are not passing t
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