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Association of Peruvian Anchovy Producers Pursues MSC Certification
Date:7/21/2009

DARTMOUTH, NS, July 21 /PRNewswire/ - (Ocean Nutrition Canada) - These days, consumers aren't just shopping, they're "voting" with their purchase dollars, buying products that are local, recycled, or from sustainable sources. This trend towards conscious consumerism is literally changing the world: If given the choice between products from unregulated sources and products from certified sustainable sources, research from the US-based Natural Marketing Institute shows consumers will, despite the sometimes higher cost, purchase the certified option.

Given this demand for eco-friendly products, especially in the seafood industry, it is increasingly important for products to have traceability; consumers, suppliers, and retailers alike want to know where a product comes from, how it was made, who it was made by, and where the materials used to make it were sourced.

Ocean Nutrition Canada (ONC) depends on healthy, sustainable fisheries to ensure future business growth and success, and takes great pride in sourcing its fish oil from Peru, which has one of the world's most regulated fisheries. In fact, the fish oil ONC uses to make its MEG-3(R)-branded dietary supplement and healthy food ingredients is a by-product of the Peruvian fishmeal industry, meaning ONC makes use of a product considered a waste product in another industry.

With that in mind, ONC congratulates the members of La Asociacion de Productores de Anchoas del Peru (Association of Peruvian Anchovy Producers) on their recent - and unanimous - voluntary decision to pursue ecolabel certification through the London, UK-based Marine Stewardship Council (MSC). The MSC is the world's leading sustainable seafood certification and ecolabeling organization. British food giant, Unilever, together with the World Wildlife Fund (WWF), formed the MSC in 1997 to promote responsible, sustainable fishing practices after watching the North Atlantic cod fishery (once the world's largest and richest
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SOURCE OCEAN NUTRITION CANADA LTD.
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