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Ask.com and American Dietetic Association Collaborate to Help Parents Avoid Sugar-Induced 'Halloween Hangover' in Kids
Date:10/28/2008

OAKLAND, Calif., Oct. 28 /PRNewswire/ -- The average American child already consumes two to three pounds of added sugar per week -- more than double the USDA recommended limit of one pound per week. On top of this, sugar intake spikes during Halloween week and often replaces consumption of healthy food, which can leave kids feeling nauseated, lethargic and unable to focus, according to Ask.com Nutritional Expert Elisa Zied, MS, RD, CDN, and spokesperson for the American Dietetic Association (ADA).

Now Ask.com and the ADA have teamed to give parents tips and resources to ensure that trick-or-treating fun doesn't have to lead to a jittery, spooky Halloween -- and what to do if it does. Consumers can go to Ask.com, search for "sugar sickness," and instantly find prevention tips, treatments and links to more resources right on the first search result page -- part of Ask.com's overall goal of giving families the right answer, the first time, every time.

Ask.com, together with the ADA and Zied, author of Feed Your Family Right! How to Make Smart Food and Fitness Choices for a Healthy Lifestyle, offers the following "Halloween Hangover" prevention tips:

1. At least a day or two before and after Halloween, limit kids' intake of sugary soda, desserts and sweets. This can help make up for the extra calories and sugar kids ingest on the day of and a few days after Halloween.

2. To prevent pre-Halloween snacking, buy candy on Halloween day.

3. Serve a large snack or small dinner to children about an hour before trick or treating to curb appetites.

4. Set a cap on the number of candies kids can consume the day of Halloween and after. (A healthy daily guideline is four to six small candies OR two large candies, which should be consumed as "dessert" after meals).

5. For a few days after Halloween, limit kids' intake of food and drinks that are artificially flavored and sweetened, such as sugared cereal and sports drinks. Instead, opt for water and foods that are naturally high in protein and vitamins.

With parents anticipating Halloween weekend, Ask.com already reports a 107%* increase in queries related to the effects of too much sugar, including "sugar sickness." For more tips and information, log on to http://www.ask.com.

About Ask.com

Ask.com is an operating business of IAC (Nasdaq: IACI). The Ask Network of sites has more than 145 million worldwide unique monthly users, according to September 2008 comScore data. Ask.com syndicates its search technology and advertising solutions to a network of affiliate partners.

About the American Dietetic Association

The American Dietetic Association is the world's largest organization of food and nutrition professionals. ADA is committed to improving the nation's health and advancing the profession of dietetics through research, education and advocacy. Visit the American Dietetic Association at http://www.eatright.org.

* A 107% increase in sugar sickness-related queries occurred from Oct.

17-24, 2008.


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SOURCE American Dietetic Association
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