Ask Donates When Consumers Use Themed Skin Designs
OAKLAND, Calif., April 9 /PRNewswire/ -- Ask.com, a leading search engine and operating business of IAC (Nasdaq: IACI), today announced a charitable initiative to raise awareness and funds for Autism Speaks, the world's largest autism science and advocacy organization.
Ask.com is now featuring a new homepage theme every week in April for Autism Awareness Month, designed to educate consumers about autism, a complex neurobiological disorder affecting one in 150 people in the U.S. Ask.com donates $.50 to Autism Speaks for every new consumer who selects the Autism Speaks Skins as the design for their personalized Ask.com homepage. The Skins display a series of questions that challenge consumers' understanding of autism; for each correctly answered question, Ask will donate another $.01 to Autism Speaks.
"Consumers don't have to spend a dime to support this important cause. Simply choose one of the Ask.com skins designed especially for this initiative, and we'll make a donation - it's that easy," said Jim Safka, Chief Executive Officer of Ask.com. "Autism Speaks is doing remarkable work to unearth the causes of autism and find a cure, and has given hope to millions of families. We are proud to support their efforts."
The Autism Speaks Skins feature photos of children with autism as well as original art by Andrew Bianchi, a 10 year-old boy with autism from New York. Every new homepage skin generates four questions and several answer options. Consumers can use Ask.com at any time to find the answer to a question; simply answering a question correctly is counted towards the total donation amount. Ask.com is promoting this special program directly on the Ask.com homepage several days throughout the month of April, as well as in the Ask.com Skins Gallery at www.ask.com/skins.
"True to their reputation for innovation, Ask.com has created a unique program where everyone wins: we gain awareness and support for our cause, consumers gain knowledge about autism through an engaging and thoughtful user experience, and Ask.com has an opportunity to connect in a meaningful way with consumers who also care about this cause," said Scott Leibowitz, national director of corporate relations for Autism Speaks.
Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by behavioral challenges. Autism spectrum disorders are diagnosed in one in 150 children in the United States, affecting four times as many boys as girls. The prevalence of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.
Ask.com is an operating business of IAC (Nasdaq: IACI). The Ask Network of sites is the 11th largest Internet property in the world, with 165 million worldwide unique monthly users, according to February 2009 comScore data. Ask.com syndicates its search technology and advertising solutions to a network of affiliate partners.
ABOUT AUTISM SPEAKS
Autism Speaks is the nation's largest autism science and advocacy organization, dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks funds more than $30 million each year in new autism research, in addition to supporting the Autism Treatment Network, Autism Genetic Resource Exchange, Autism Clinical Trials Network, Autism Tissue Program and a range of other scientific and medical programs. Visit www.AutismSpeaks.org to learn more.
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