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Asian Men’s Skincare Market Taking Lead from US
Date:8/14/2014

Southport, CT (PRWEB) August 14, 2014

When one wants to look at growth in the men’s grooming and skincare market, Asia is the first place to consider. In this vast and diverse region men are enjoying what companies are providing. Each country has its own specialties, depending on the particular needs of the local populace and its male clientele. Menaji Worldwide, with broad distribution in the region, has chosen to focus on a particular segment of this dynamic market: Singapore.

The US is recognized as one of, if not, the biggest leader in skincare and cosmetics in Singapore. With a significant percentage of imported cosmetics, toiletries and fragrances, it’s the ideal launching pad for drumming up business throughout Asia.

China, which is a good bellwether for the region, sales of personal grooming products marketed specifically to men (facial cleansers, shampoos, deodorants, etc.) rose 7 percent, compared with 5 percent growth in the overall market, according to Kantar Worldpanel.

Menaji Worldwide is currently partnered with two prominent businesses in Singapore, 2Menz.com and WhatHeWants. Both of these co
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