IRVINE, Calif., Oct. 1 /PRNewswire/ --
WHAT: Launch of "B HERE" campaign - featuring Art Exhibit, Live Performances
Students and public health experts have joined forces with cutting-edge artists for the launch of B HERE (www.WillYouBHere.com), a new campaign designed to raise awareness of hepatitis B, a life-threatening liver disease that affects up to 2 million people in the United States - many of whom are Asian American.
The B HERE campaign features two educational and entertaining events:
WHEN: Monday, October 5, 2009 WHERE: Art Exhibit Open from 10 AM to 5 PM Student Center - Pacific Ballroom, UC Irvine At Pereira Drive (at West Peltason Drive) Live Performances 6 PM to 9 PM Barclay Theatre, UC Irvine At 4242 Campus Drive (between Stanford Ave. and W. Peltason Drive)
B HERE promotional materials, examples of Exhibit art, photos of Live Performance acts
The B HERE events at UC Irvine are designed to raise awareness of hepatitis B and encourage young people to take action against the disease. The campaign is sponsored by Gilead Sciences, a leading maker of medicines for chronic hepatitis B, with support from campus partners Alpha Phi Omega and the Chinese Association of UCI. Hepatitis B is the second-leading cause of human cancer after tobacco. The virus that causes hepatitis B is 100 times more easily transmitted than the AIDS virus. Asian Americans are 20 times more likely to have the disease compared to the overall U.S. population.
SOURCE B HERE Campaign
|SOURCE B HERE Campaign|
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