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Asian American Stars to Unite for 'B HERE' Campaign Monday, October 5

IRVINE, Calif., Oct. 1 /PRNewswire/ --

WHAT: Launch of "B HERE" campaign - featuring Art Exhibit, Live Performances

Students and public health experts have joined forces with cutting-edge artists for the launch of B HERE (, a new campaign designed to raise awareness of hepatitis B, a life-threatening liver disease that affects up to 2 million people in the United States - many of whom are Asian American.

The B HERE campaign features two educational and entertaining events:

  • Multi-media Art Exhibit featuring up-and-coming young artists highlighting different aspects of hepatitis B
  • Evening of Live Performances featuring some of the nation's most entertaining young Asian American music, dance and comedy acts, including emcee and YouTube sensation KevJumba, comedienne HappySlip and KABA Modern, an award-winning Hip Hop dance act that originated at UC Irvine and rose to fame on MTV's America's Best Dance Crew.
    WHEN:  Monday, October 5, 2009

    WHERE: Art Exhibit
    Open from 10 AM to 5 PM
    Student Center - Pacific Ballroom, UC Irvine
    At Pereira Drive (at West Peltason Drive)

    Live Performances
    6 PM to 9 PM
    Barclay Theatre, UC Irvine
    At 4242 Campus Drive (between Stanford Ave. and W. Peltason Drive)

Images Available

B HERE promotional materials, examples of Exhibit art, photos of Live Performance acts

Campaign Background

The B HERE events at UC Irvine are designed to raise awareness of hepatitis B and encourage young people to take action against the disease. The campaign is sponsored by Gilead Sciences, a leading maker of medicines for chronic hepatitis B, with support from campus partners Alpha Phi Omega and the Chinese Association of UCI. Hepatitis B is the second-leading cause of human cancer after tobacco. The virus that causes hepatitis B is 100 times more easily transmitted than the AIDS virus. Asian Americans are 20 times more likely to have the disease compared to the overall U.S. population.


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