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Ashland University Cuts Undergraduate Tuition by More Than $10,000
Date:8/27/2013

d 2012, so this is really about becoming more transparent on our pricing structure," Finks said. “We believe this is the best way for us to help both the ‘high-need’ and the ‘low-need’ students.”

Scott Van Loo, vice president of enrollment management and marketing at AU, said the new full-time tuition price of $18,908 means that prospective students now have the option of getting a top-notch private education at a more affordable cost.

And once students receive their financial aid and see their net costs, Van Loo believes that AU will be among the most affordable four-year private institutions in the Midwest.

“This move means Ashland will reduce, but not eliminate, the dollar amounts for grants and scholarships,” he said. “We are seeking to move from a high-tuition/high-discount model to a lower-tuition/lower-discount model, which will actually reduce the net costs for returning students when compared to the typical annual 4 percent increase that they experience under the current pricing and financial aid structure.”

Van Loo said that through the use of predictive statistical modeling, AU administrators project that the tuition reset and financial aid changes will help to recruit more full-time undergraduates to the Ashland campus.

“Ashland’s new price will better reflect what students actually pay and we believe it will lead to more prospective students considering our university,” Van Loo said.

Ashland’s room and board costs of $9,502 will remain, and will bring the University’s total charges for tuition, fees, room and board for 2014-15 to $29,354.

Ashland University Provost Dr. Frank Pettigrew noted that the tuition reset is just the latest in a number of AU developments in response to student and family financial concerns about higher education costs. He noted that in just the past two years, Ashland University has:

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