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As the Number of Unemployed Grows, Pfizer Helpful Answers and SABEResPODER Join Forces to Educate Hispanics Who Lack Health Insurance About How to Access Prescription Medicines
Date:3/26/2009

integrates enticing and engaging video programming with "call-to-action" educational guides. SABEResPODER enables marketers to build trust and motivate generational brand loyalty by creating consumer focused and solution driven campaigns.

About Pfizer Helpful Answers

Pfizer Helpful Answers is a family of programs that helps people without prescription coverage save on many Pfizer medicines, no matter their age or income. People with limited income may qualify to get their Pfizer medicines for free. For information, call 1-866-706-2400 to speak with a live Pfizer Helpful Answers operator, in English or Spanish, or go to http://www.PfizerHelpfulAnswers.com. Pfizer Helpful Answers is a joint program of Pfizer Inc and the Pfizer Patient Assistance Foundation.

About Pfizer's Commitment to Access

Pfizer is committed to helping America's uninsured get access to Pfizer medicines. In the past 5 years alone (2004-2008), Pfizer has helped more than 5 million patients receive more than 51 million Pfizer prescriptions for free or at a savings. This equates to nearly $4.8 billion worth of free medicines and savings. Research conducted by Roper Public Affairs in 2006 for Pfizer suggests that improving access to medicines through programs like Pfizer Helpful Answers may encourage uninsured Americans to be more proactive about their overall health.

    CONTACT:
    Yai Vargas 212-807-1337 x 15
    yvargas@arcos-ny.com

    Rena Cortez 212-807-1337 x 13
    rcortez@arcos-ny.com

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