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As the Number of Unemployed Grows, Pfizer Helpful Answers and SABEResPODER Join Forces to Educate Hispanics Who Lack Health Insurance About How to Access Prescription Medicines
Date:3/26/2009

NEW YORK, March 26 /PRNewswire/ -- California has one of the top five highest rates of uninsured Hispanic residents. As more people become uninsured due to the rapidly increasing unemployment rate, Pfizer Helpful Answers, a family of programs that helps people without prescription coverage save on many Pfizer medicines, continues to educate uninsured Hispanics about how to access necessary medications. During "Cover the Uninsured Week," March 22-29, Pfizer Helpful Answers is working with SABEResPODER to inform thousands of uninsured Hispanics in California about prescription options.

Through this partnership, Pfizer Helpful Answers launched a multi-media educational campaign that included distribution and sponsorship of SABEResPODER's Healthy Living Guide, a Healthy Living Educational Video, a Community Education Workshop and broadcast of a video testimonial from program participant, Elia Ramirez, which played continuously at four Mexican Consulates in the Los Angeles area.

"Our goal during 'Cover the Uninsured Week' is to raise awareness that Pfizer Helpful Answers is one of many options for prescription medicine assistance," said Gary Pelletier, director of Pfizer Helpful Answers. "SABEResPODER has an extensive community education network and our partnership with them has been very helpful in reaching uninsured Hispanics in California."

SABEResPODER is a company that distributes educational media tools throughout the 48 U.S. Mexican consulates, the Migrant Student/Parent Network, Select Community Clinics and through other community events and programs.

During "Cover the Uninsured Week," organizations all over the country are raising awareness and building support among policymakers, health care professionals, grassroots advocates, faith leaders, the business community and active citizens and reaching out to enroll eligible uninsured families in public health coverage programs. According to the latest Census data, California has 6,720,000 uninsured residents and more than half are Hispanic. Program participant Elia Ramirez received assistance for her husband through Pfizer Helpful Answers.

"If there is someone out there who needs help affording their medicine, I urge them to seek help with complete confidence from Pfizer Helpful Answers," said Mrs. Ramirez. "I think there are many among our Hispanic community who like me, do not have insurance coverage for their medicines. The help I have received from Pfizer Helpful Answers has been a blessing for me and my husband."

Pfizer Helpful Answers is a family of programs that helps people without prescription coverage save on many Pfizer medicines, no matter their age or income. People with limited income may qualify to get their Pfizer medicines for free. In 2008, Pfizer Helpful Answers provided 97,370 uninsured residents in California with prescription assistance.

For information, call 1-866-706-2400 to speak with a live Pfizer Helpful Answers operator, in English or Spanish, or go to http://www.PfizerHelpfulAnswers.com. Pfizer Helpful Answers is a joint program of Pfizer Inc and the Pfizer Patient Assistance Foundation.

About SABEResPODER

SABEResPODER provides corporations, agencies and non-profit entities with powerful and exclusive media solutions for gaining incremental customers while assisting Spanish-dominant consumers to become more informed, confident and active participants in American Society. SABEResPODER is a targeted Spanish- language multi media network reaching Spanish dominant consumers at a key transition point in their lives when actively seeking resources to further establish themselves in the United States. SABEResPODER efficiently connects with the transitional Spanish dominant consumer via new media. Our platform integrates enticing and engaging video programming with "call-to-action" educational guides. SABEResPODER enables marketers to build trust and motivate generational brand loyalty by creating consumer focused and solution driven campaigns.

About Pfizer Helpful Answers

Pfizer Helpful Answers is a family of programs that helps people without prescription coverage save on many Pfizer medicines, no matter their age or income. People with limited income may qualify to get their Pfizer medicines for free. For information, call 1-866-706-2400 to speak with a live Pfizer Helpful Answers operator, in English or Spanish, or go to http://www.PfizerHelpfulAnswers.com. Pfizer Helpful Answers is a joint program of Pfizer Inc and the Pfizer Patient Assistance Foundation.

About Pfizer's Commitment to Access

Pfizer is committed to helping America's uninsured get access to Pfizer medicines. In the past 5 years alone (2004-2008), Pfizer has helped more than 5 million patients receive more than 51 million Pfizer prescriptions for free or at a savings. This equates to nearly $4.8 billion worth of free medicines and savings. Research conducted by Roper Public Affairs in 2006 for Pfizer suggests that improving access to medicines through programs like Pfizer Helpful Answers may encourage uninsured Americans to be more proactive about their overall health.

    CONTACT:
    Yai Vargas 212-807-1337 x 15
    yvargas@arcos-ny.com

    Rena Cortez 212-807-1337 x 13
    rcortez@arcos-ny.com

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SOURCE Pfizer Helpful Answers
Copyright©2009 PR Newswire.
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